Управление продажами

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate refe…

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh …

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of cu…

Рассмотрены основные понятия, предмет и задачи товароведения, классификация, кодирование и ассортимент товаров, характеристики их потребительских свой…

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, lo…

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.…

Если вы задумываетесь о старте своего дела или намерены расширить каналы сбыта продукции, эта книга станет для вас незаменимым помощником. В ней досту…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – поделился своим мнением о…

Монография содержит последовательное изложение всех аспек-тов управляющих воздействий при производстве качественной, конку-рентоспособной продукции. А…

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadersh…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…

Клиенты все чаще отказываются от личного общения, предпочитая переписку в мессенджерах и социальных сетях. Чтобы доводить каждый контакт до сделки, не…

Наш эксперт Елена Шевчук – преподаватель Русской Школы Управления, эксперт в области коммерческой недвижимости – поделится своим мнением о том, почему…

Райан Серхант – один из лучших риелторов в мире, эксперт в продажах – возглавляет команду из 60 брокеров и в среднем зарабатывает миллиард долларов в …

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld,…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, почему э…

Книга представляет читателям личный опыт автора инвестиций в недвижимость и путь к этому виду инвестиций через личные ошибки к финансовой независимост…

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.

Курс посвящен ключевым вопросам организации коммерческой деятельности в сфере услуг. В курсе представлены понятийный аппарат, сущность и содержание ко…

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke ex…

Наш эксперт Алексей Покотилов – преподаватель Русской Школы Управления, консультант по менеджменту и управлению продажами – рассказал о том, почему эт…

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your p…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

Praise for LEAD, SELL, OR GET OUT OF THE WAY «As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Le…

The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…

В книге подробно и с примерами рассматриваются и опровергаются наиболее частые заблуждения и стереотипы, связанные с работой отделов продаж, особенно …

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and prov…

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which all…

Sales leaders must balance many activities and personalities, develop a strategic vision and culture and encourage their team to grow and improve for …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for spon…

Описаны возможности информационно-коммуникационных технологий, используемых для информационного обеспечения деятельности торговых предприятий. Рассмот…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility …

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships …

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now deliver…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …