Управление продажами

Книга рассчитана как на практикующих специалистов и руководителей экономических, финансовых, коммерческих и бухгалтерских подразделений фирм, так и на…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no lo…

Наше поведение далеко от того, чтобы именоваться рациональным: поддавшись панике, мы сметаем товары с полок в магазинах, даже если продавцы повышают ц…

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

В учебном пособии рассмотрены факторы внешнего и внутреннего влияния на поведение потребителей, изложены вопросы восприятия потребителем товаров, конс…

Регулярные колебания спроса, называемые сезонностью, случаются в любом виде бизнеса. Эта книга – источник идей, которые будут зарабатывать деньги для …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

С аудиоверсией книги вас познакомит сам автор! Алексей Речкалов, переговорщик и управленец с 20-летним стажем, решил раз и навсегда изменить привычный…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities T…

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." —Steve Carlson, Publis…

Алекс Яновский – мультимиллионер, бизнес-практик, наставник многих молодых успешных бизнесменов. Инвестор и совладелец сети ресторанов «Суши Мастер». …

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

Данная монография – одна из первых попыток представить такие привычные категории рыночной экономики, как конкуренцию, конкурентоспособность в условиях…

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople f…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

Материалы практикума сконструированы по основным дидактическим единицам Федерального государственного образовательного стандарта высшего профессиональ…

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone…

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bol…

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to al…

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Tod…

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smart…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

Наш эксперт Максим Горбачев – преподаватель Русской Школы Управления, эксперт по b2b-продажам с более чем 20-летним опытом – расскажет о том, чем разл…

Воронка продаж – это маркетинговая модель, которая описывает путь покупателя от первичного привлечения внимания до приобретения товара или услуги. Выс…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

Первая российская монография, посвященная институциональному моделированию долевой экономики. Под долевой экономикой, или экономикой обмена, понимаетс…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most ex…

В учебнике дан анализ основных факторов формирования современной политики в области международных торговых отношений, выявлена взаимозависимость с осн…