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The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines an…
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Система взаимного страхования в Тульской губернии во второй половине XIX – начале XX века
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Монография посвящена рассмотрению взаимного страхования как важного инструмента социально-экономической политики Российской империи второй половины XI…
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Creating Mindful Leaders
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Unleash your inner mindful leader Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many profession…
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The Mary Kay Way. Timeless Principles from America's Greatest Woman Entrepreneur
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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s busin…
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Enterprise Agility For Dummies
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Manage and improve your organization's agile transformation Adopting an enterprise agile framework is a radical organizational change, and this book w…
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New Technologies and Branding
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Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing en…
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Cybersecurity Program Development for Business
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This is the book executives have been waiting for. It is clear: With deep expertise but in nontechnical language, it describes what cybersecurity risk…
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Leading the Way. Three Truths from the Top Companies for Leaders
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In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever …
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Scaling Global Change
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Grow your start-up into a global influence with real-world impact Scaling Global Change provides social entrepreneurs with the strong organizational f…
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The Bitcoin Standard
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When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mail…
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A Guide to Business Statistics
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An accessible text that explains fundamental concepts in business statistics that are often obscured by formulae and mathematical notation A Guide to …
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The Art of Followership
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The Art of Followership puts dynamic leader-follower interaction at the forefront of discussion. It examines the multiple roles followers play and the…
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Building Urban Resilience through Change of Use
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Describes all aspects of sustainable conversion adaptation of existing buildings and provides solutions for making urban settlements resilient to clim…
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How Change Happens
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Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors t…
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Der bewusste Leader
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Alle sprechen von Transformation – doch lediglich fünf Prozent aller Führungskräfte verfügen tatsächlich über die mentale und emotionale Kompetenz, de…
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The Business-Oriented CIO
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The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the …
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Олимпийский туризм: организационно-экономические аспекты и влияние на принимающую дестинацию
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Монография отражает результаты многолетних исследований авторов по проблеме олимпийского туризма. Для специалистов в области туризма, руководителей ту…
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The Tax Law of Associations
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The Tax Law of Associations summarizes the law concerning acquisition and maintenance of associations' tax exemption. It explores various other bodies…
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The Performance Consultant's Fieldbook
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The Performance Consultant’s Fieldbook will help trainers, training managers, and internal and external consultants working in partnership with client…
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Executive Power. Use the Greatest Collection of Psychological Strategies to Create an Automatic Advantage in Any Business Situation
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Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their comp…
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Becoming Your Own China Stock Guru. The Ultimate Investor's Guide to Profiting from China's Economic Boom
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In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how …
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Finding Your Way in the Consulting Jungle
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Chart your path in the consulting jungle! Finding Your Way in the Consulting Jungle–a book in The Practicing Organization Development series–offers OD…
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The Accidental Leader. What to Do When You're Suddenly in Charge
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It could happen today. You are called into the office, and the boss tells you that due to unforeseen circumstances, starting today you will be in char…
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The High-Performance Board
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While boards acknowledge they bear ultimate responsibility and accountability for their organizations' affairs, governance quality is often far from o…
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The Psychology of Trading. Tools and Techniques for Minding the Markets
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"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology…
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The New Project Management
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Drawing on more than twenty-five years experience consulting and training on project management in companies such as NCR, AT&T, and 3M, J. Davidson Fr…
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The Public Participation Handbook
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Internationally renowned facilitator and public participation consultant James L. Creighton offers a practical guide to designing and facilitating pub…
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The New Form 990
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The New Form 990 covers the law, policy, and preparation of the new IRS Form 990. It includes summaries of the law underlying each of the parts and qu…
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Новые подходы и методы обеспечения устойчивого развития предпринимательских структур: теория организации, самоорганизации и управления
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В работе рассматриваются новый методический подход, методы, модели и механизмы обеспечения эффективного, ускоренного развития предпринимательских стру…
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Creating an Environment for Successful Projects
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Since it was first published in 1997, Creating an Environment for Successful Projects has become a landmark work that shows how to develop project man…
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Podcasting 101 for Training and Development
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Podcasting 101 for Training and Development Podcasting can help you revolutionize the way you deliver training. This groundbreaking book provides an i…
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Hallo und willkommen bei Top Affiliate Taktiken, wo Sie über 8 leistungsstarke Methoden entdecken, mit denen Sie Ihren Partner Provisionen einen Schub…
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The Essential Buffett. Timeless Principles for the New Economy
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Applying Buffett's principles to technology and international investing From the bestselling author of The Warren Buffett Way and The Warren Buffett P…
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The eBay Millionaire. Titanium PowerSeller Secrets for Building a Big Online Business
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Proven strategies and the latest selling tips from eBay's most elite merchants With an estimated 200,000 people making a full-time living selling good…
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The DNA of Strategy Execution
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Learn to Decode the DNA of Management and Strategy-Execution in an Increasingly Turbulent World Just as DNA contains the genetic instructions used in …
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Journey to Newland
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With an animated fable, the Journey to Newland storybook provides readers with a cast of memorable characters, a captivating story, and a common langu…
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Values-Based Leadership For Dummies
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Benefit from values-based leadership Values-driven organizations are considered by some to be the most successful on the planet. They have high levels…
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The Collaborative Leadership Fieldbook
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When the landmark book Collaborative Leadership was first published in 1994, it described the premise, principles, and leadership characteristics of s…
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Project Management for Business Professionals
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No longer restricted to the engineering industry, project management has at long last crossed over to mainstream business. Project Management for Busi…
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Company Culture For Dummies
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Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this bo…
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Formulación y Evaluación de proyectos agrarios
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Este texto tiene el propósito de servir como manual de trabajo, pues posee metodologías operativas que permiten estructurar la formulación de cada cap…
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Projekt Unternehmenserfolg
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Wussten Sie, dass beinahe jedes dritte Unternehmen innerhalb der ersten zwei Jahre scheitert? Innerhalb der ersten vier Jahre sind es in der Regel sch…
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The Board Member's Playbook
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The Board Member's Playbook–written for board members who are either familiar with or new to John Carver's revolutionary Policy Governance model–offer…
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Mikroökonomie Bestehen und Verstehen
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Egal ob ihr Hilfe beim Slutsky-Substitutionseffekt, der intertemporalen Optimierung oder dem Berechnen der Kreuzpreiselastizität braucht: «Mikroökonom…
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