Зарубежная деловая литература

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty …

With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic co…

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes ev…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

The numerical and emotional aspects of planning for retirement This hands-on resource demystifies financial planning by giving the Enough number: an e…

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the trave…

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Star…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscie…

Praise for Engaged Leadership, Second Edition «Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the …

The fast and easy way to get a handle on ETFs Exchange-traded funds (ETFs) have a strong foothold in the marketplace, because they are less volatile t…

NOW UPDATED FOR THE 2011 VERSION OF SAGE 50! This step-by-step guide offers the latest guidance on using Sage 50 Accounts, the UK’s most popular small…

Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a…

The timeless leadership wisdom of the Bhagavad Gita explained Although it was written well over two thousand years ago, the Bhagavad Gita («Song of Go…

HR professionals' guide to creating a culturally agile talent pipeline Succeeding in today's global economy requires organizations to acquire, develop…

Jeffrey Hirsch discusses how to capture market-beating returns by following specific stock market cycles While predicting the direction of the stock m…

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and …

Grasp the history, principles, theories, and terminology of economics with this updated bestseller Since the initial publication of Economics For Dumm…

Take charge of your financial future and improve your overall well being In today's unpredictable economy, the best way to ensure financial security i…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Praise for Free Cash Flow and Shareholder Yield «Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift n…

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide cover…

A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals a…

From Governor and White House cabinet member Mike Leavitt: how to find collaborative solutions to the greatest challenges Your business challenges ext…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…

Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial pe…

Want to become an accountant? Own a small business but need help balancing your books? Worried about managing your finances under the cloud of the rec…

The fast and easy way to learn how to manage people, projects, and teams Being a manager can be an intimidating and challenging task. Managing involve…

A timely look at how to evaluate and determine executive pay Recognized as the leading expert on executive compensation, Robin Ferracone combines her …

A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed da…

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a n…

Trading For Canadians For Dummies stresses the practice of position trading, conducting technical analysis on a company and its performance, and resea…

Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really…

Combining the principles of Eastern and Western business practices for powerful success As an entrepreneur, manager, and problem-solver, Tomio Taki ha…

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transf…

The fast and easy way to find your place in the culinary field Ever dream of exploring an exciting career in culinary arts or cooking but don't know w…

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Face…

In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success…

A new edition of the bestselling book on finding one's personal path to leadership Leading with Soul has inspired thousands of readers since its publi…

A comparison of property versus shares and how to find the right mix for a profitable portfolio Almost every investor eventually considers the questio…

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to inf…

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded…

Your plain-English introduction to organisational behaviour Organisational Behaviour (OB) is the study of how people, individuals, and groups act in o…

Achieve your goals by selectively engaging the right people and connecting well with them Smart executives who want to reach virtually any business go…

The six core strategies to elevate any business-and how to implement them-made simple What do the world's most successful companies and organization h…