коммуникации
Обзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
Автор книги Александра Козлова – преподаватель Русской Школы Управления, кандидат психологических наук, писатель, бизнес-тренер, практикующий консульт…
ПодробнееSoft Skills Revolution. A Guide for Connecting with Compassion for Trainers, Teams, and Leaders
Soft skills are the cluster of personality traits, social graces, communication, language, personal habits, friendliness, and optimism that characteri…
Подробнее101 совет оратору
Радислав Гандапас, известный своими семинарами и книгами по ораторскому искусству, в этот раз порадовал читателей необычным изданием.
Книга представля…
ПодробнееMerchants of Culture. The Publishing Business in the Twenty-First Century
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unc…
ПодробнееThe Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
ПодробнееОбзор книги М. Литвака «Командовать или подчиняться?»
Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор изданий по управлению персоналом –…
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НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
ПодробнееDevalued and Distrusted. Can the Pharmaceutical Industry Restore its Broken Image?
An expert's view on solving the challenges confronting today's pharmaceutical industry Author John LaMattina, a thirty-year veteran of the pharmaceuti…
ПодробнееCyberbullying. What Counselors Need to Know
This informative book offers complete, up-to-date coverage of the growing problem of cyberbullying. Written for counselors, teachers, school leaders, …
ПодробнееCultural Diversity and Global Media. The Mediation of Difference
Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current appr…
ПодробнееПрослушка. Перехват информации
Появление негласного контроля какого-либо вида связи всегда связано с рождением этого вида связи. Так, несанкционированное прослушивание телефонных ра…
ПодробнееWorking with Problem Faculty. A Six-Step Guide for Department Chairs
Working with Problem Faculty When asked to name their number one concern and problem, department leaders overwhelmingly said that it was dealing with …
ПодробнееBrandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effec…
ПодробнееThe Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…
ПодробнееPromotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, culture…
ПодробнееВизуальные коммуникации. Как убеждать с помощью образов
«Визуальные коммуникации. Как убеждать с помощью образов» – маст-хэв для менеджеров и руководителей бизнеса. Книга поможет эффектно презентовать идеи …
ПодробнееTelevision and the Meaning of 'Live'. An Enquiry into the Human Situation
This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television…
ПодробнееScandal and Silence. Media Responses to Presidential Misconduct
This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and…
ПодробнееThe Business of Influence. Reframing Marketing and PR for the Digital Age
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological e…
ПодробнееThe Secrets of Facilitation. The SMART Guide to Getting Results with Groups
The revised edition of this facilitation classic offers a wealth of targeted techniques for facilitators who seek effective, consistent, and repeatabl…
ПодробнееThe Information: A History, a Theory, a Flood
Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.We live in the information age.…
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Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners «This book is packed with useful strategies that have w…
ПодробнееCitizen Witnessing. Revisioning Journalism in Times of Crisis
What role can the ordinary citizen perform in news reporting? This question goes to the heart of current debates about citizen journalism, one of the …
ПодробнееThe Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developin…
ПодробнееGroup Dynamics and Team Interventions. Understanding and Improving Team Performance
Organizations thrive or struggle as a result of interactions among team members. To optimize the performance of teams, Group Dynamics and Team Interve…
ПодробнееОбзор книги М. Литвака «Командовать или подчиняться?»
Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор изданий по управлению персоналом –…
ПодробнееSystems Theory in Action. Applications to Individual, Couple, and Family Therapy
Smith-Acuña illuminates the structural hierarchy, roles, and boundaries that give a system structure. The relationship between parts and wholes is bot…
ПодробнееEffective Teamwork. Practical Lessons from Organizational Research
Updated to reflect the latest research evidence, the third edition of Effective Teamwork provides business managers with the necessary guidance and to…
ПодробнееThe Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of C…
ПодробнееEQ and Leadership In Asia. Using Emotional Intelligence To Lead And Inspire Your People
Increase your emotional intelligence, build a better workplace Emotional intelligence is crucial for business leadership, and nowhere is that more tru…
ПодробнееОбзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
Автор книги Александра Козлова – преподаватель Русской Школы Управления, кандидат психологических наук, писатель, бизнес-тренер, практикующий консульт…
ПодробнееCreative Industries in China. Art, Design and Media
Creative industries in China provides a fresh account of China’s emerging commercial cultural sector. The author shows how developments in Chinese art…
ПодробнееMediated Cosmopolitanism. The World of Television News
Media power in the global era has to do with how people understand the world, their place in it, and their relation to the others who populate it. Mak…
ПодробнееSocial Media for Educators. Strategies and Best Practices
Praise for Social Media for Educators «At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and …
ПодробнееThe Media in Transitional Democracies
The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a mo…
ПодробнееHealth Communication. From Theory to Practice
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current…
ПодробнееRepresenting "U": Popular Culture, Media, and Higher Education. ASHE Higher Education Report, 40:4
From the magazines and newspapers of the mid-1800s to movies and apps of the twenty-first century, popular culture and media in the United States prov…
ПодробнееHow to Write Terrific Training Materials. Methods, Tools, and Techniques
Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. Th…
ПодробнееSocial Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social m…
ПодробнееAlternative and Activist New Media
Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the worl…
ПодробнееNetworked. A Contemporary History of News in Transition
Journalism, what happened? In the last decade, the industry and the profession have been rocked to the core. Newspapers as consumer product are as rip…
ПодробнееDawn of the Electronic Age. Electrical Technologies in the Shaping of the Modern World, 1914 to 1945
A comprehensive and fascinating account of electrical and electronics history Much of the infrastructure of today's industrialized world arose in the …
ПодробнееCreating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment
Creating Video for Teachers and Trainers This practical resource will help teachers and trainers produce professional quality training videos, even wh…
ПодробнееSocial Media for Trainers. Techniques for Enhancing and Extending Learning
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your r…
ПодробнееKittler and the Media
With books such as Discourse Networks and Gramophone, Film, Typewriter and the collection Literature, Media, Information Systems, Friedrich Kittler ha…
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