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коммуникации

Обзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
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Обзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
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Автор книги Александра Козлова – преподаватель Русской Школы Управления, кандидат психологических наук, писатель, бизнес-тренер, практикующий консульт…
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Soft Skills Revolution. A Guide for Connecting with Compassion for Trainers, Teams, and Leaders
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Soft Skills Revolution. A Guide for Connecting with Compassion for Trainers, Teams, and Leaders
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Soft skills are the cluster of personality traits, social graces, communication, language, personal habits, friendliness, and optimism that characteri…
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101 совет оратору
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101 совет оратору
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Радислав Гандапас, известный своими семинарами и книгами по ораторскому искусству, в этот раз порадовал читателей необычным изданием. Книга представля…
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Merchants of Culture. The Publishing Business in the Twenty-First Century
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Merchants of Culture. The Publishing Business in the Twenty-First Century
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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unc…
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
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Обзор книги М. Литвака «Командовать или подчиняться?»
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Обзор книги М. Литвака «Командовать или подчиняться?»
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Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор изданий по управлению персоналом –…
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
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Devalued and Distrusted. Can the Pharmaceutical Industry Restore its Broken Image?
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Devalued and Distrusted. Can the Pharmaceutical Industry Restore its Broken Image?
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An expert's view on solving the challenges confronting today's pharmaceutical industry Author John LaMattina, a thirty-year veteran of the pharmaceuti…
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Cyberbullying. What Counselors Need to Know
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Cyberbullying. What Counselors Need to Know
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This informative book offers complete, up-to-date coverage of the growing problem of cyberbullying. Written for counselors, teachers, school leaders, …
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Cultural Diversity and Global Media. The Mediation of Difference
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Cultural Diversity and Global Media. The Mediation of Difference
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Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current appr…
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Прослушка. Перехват информации
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Прослушка. Перехват информации
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Появление негласного контроля какого-либо вида связи всегда связано с рождением этого вида связи. Так, несанкционированное прослушивание телефонных ра…
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Working with Problem Faculty. A Six-Step Guide for Department Chairs
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Working with Problem Faculty. A Six-Step Guide for Department Chairs
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Working with Problem Faculty When asked to name their number one concern and problem, department leaders overwhelmingly said that it was dealing with …
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Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
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Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effec…
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The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
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The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
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This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…
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Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, culture…
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Визуальные коммуникации. Как убеждать с помощью образов
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Визуальные коммуникации. Как убеждать с помощью образов
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«Визуальные коммуникации. Как убеждать с помощью образов» – маст-хэв для менеджеров и руководителей бизнеса. Книга поможет эффектно презентовать идеи …
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Television and the Meaning of 'Live'. An Enquiry into the Human Situation
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Television and the Meaning of 'Live'. An Enquiry into the Human Situation
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This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television…
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Scandal and Silence. Media Responses to Presidential Misconduct
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Scandal and Silence. Media Responses to Presidential Misconduct
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This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and…
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The Business of Influence. Reframing Marketing and PR for the Digital Age
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The Business of Influence. Reframing Marketing and PR for the Digital Age
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological e…
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The Secrets of Facilitation. The SMART Guide to Getting Results with Groups
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The Secrets of Facilitation. The SMART Guide to Getting Results with Groups
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The revised edition of this facilitation classic offers a wealth of targeted techniques for facilitators who seek effective, consistent, and repeatabl…
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The Information: A History, a Theory, a Flood
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The Information: A History, a Theory, a Flood
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Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.We live in the information age.…
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Marketing for the Mental Health Professional. An Innovative Guide for Practitioners
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Marketing for the Mental Health Professional. An Innovative Guide for Practitioners
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Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners «This book is packed with useful strategies that have w…
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Citizen Witnessing. Revisioning Journalism in Times of Crisis
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Citizen Witnessing. Revisioning Journalism in Times of Crisis
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What role can the ordinary citizen perform in news reporting? This question goes to the heart of current debates about citizen journalism, one of the …
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The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
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The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developin…
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Group Dynamics and Team Interventions. Understanding and Improving Team Performance
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Group Dynamics and Team Interventions. Understanding and Improving Team Performance
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Organizations thrive or struggle as a result of interactions among team members. To optimize the performance of teams, Group Dynamics and Team Interve…
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Обзор книги М. Литвака «Командовать или подчиняться?»
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Обзор книги М. Литвака «Командовать или подчиняться?»
0
Наш эксперт Юлия Жижерина – преподаватель Русской Школы Управления, консультант в области трудовых отношений, автор изданий по управлению персоналом –…
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Systems Theory in Action. Applications to Individual, Couple, and Family Therapy
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Systems Theory in Action. Applications to Individual, Couple, and Family Therapy
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Smith-Acuña illuminates the structural hierarchy, roles, and boundaries that give a system structure. The relationship between parts and wholes is bot…
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Effective Teamwork. Practical Lessons from Organizational Research
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Effective Teamwork. Practical Lessons from Organizational Research
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Updated to reflect the latest research evidence, the third edition of Effective Teamwork provides business managers with the necessary guidance and to…
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The Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
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The Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
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In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of C…
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EQ and Leadership In Asia. Using Emotional Intelligence To Lead And Inspire Your People
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EQ and Leadership In Asia. Using Emotional Intelligence To Lead And Inspire Your People
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Increase your emotional intelligence, build a better workplace Emotional intelligence is crucial for business leadership, and nowhere is that more tru…
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Обзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
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Обзор книги В. Козлова и А. Козловой «Коммуникации в управлении: влиять или воздействовать?»
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Автор книги Александра Козлова – преподаватель Русской Школы Управления, кандидат психологических наук, писатель, бизнес-тренер, практикующий консульт…
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Creative Industries in China. Art, Design and Media
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Creative Industries in China. Art, Design and Media
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Creative industries in China provides a fresh account of China’s emerging commercial cultural sector. The author shows how developments in Chinese art…
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Mediated Cosmopolitanism. The World of Television News
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Mediated Cosmopolitanism. The World of Television News
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Media power in the global era has to do with how people understand the world, their place in it, and their relation to the others who populate it. Mak…
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Social Media for Educators. Strategies and Best Practices
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Social Media for Educators. Strategies and Best Practices
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Praise for Social Media for Educators «At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and …
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The Media in Transitional Democracies
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The Media in Transitional Democracies
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The last quarter of a century has seen an unprecedented wave of democratization around the globe. In these transitions from authoritarian rule to a mo…
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Health Communication. From Theory to Practice
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Health Communication. From Theory to Practice
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current…
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Representing "U": Popular Culture, Media, and Higher Education. ASHE Higher Education Report, 40:4
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Representing "U": Popular Culture, Media, and Higher Education. ASHE Higher Education Report, 40:4
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From the magazines and newspapers of the mid-1800s to movies and apps of the twenty-first century, popular culture and media in the United States prov…
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How to Write Terrific Training Materials. Methods, Tools, and Techniques
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How to Write Terrific Training Materials. Methods, Tools, and Techniques
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Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. Th…
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Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment
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Social Marketing and Social Change. Strategies and Tools For Improving Health, Well-Being, and the Environment
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social m…
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Alternative and Activist New Media
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Alternative and Activist New Media
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Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the worl…
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Networked. A Contemporary History of News in Transition
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Networked. A Contemporary History of News in Transition
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Journalism, what happened? In the last decade, the industry and the profession have been rocked to the core. Newspapers as consumer product are as rip…
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Dawn of the Electronic Age. Electrical Technologies in the Shaping of the Modern World, 1914 to 1945
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Dawn of the Electronic Age. Electrical Technologies in the Shaping of the Modern World, 1914 to 1945
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A comprehensive and fascinating account of electrical and electronics history Much of the infrastructure of today's industrialized world arose in the …
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Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment
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Creating Video for Teachers and Trainers. Producing Professional Video with Amateur Equipment
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Creating Video for Teachers and Trainers This practical resource will help teachers and trainers produce professional quality training videos, even wh…
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Social Media for Trainers. Techniques for Enhancing and Extending Learning
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Social Media for Trainers. Techniques for Enhancing and Extending Learning
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A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your r…
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Kittler and the Media
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Kittler and the Media
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With books such as Discourse Networks and Gramophone, Film, Typewriter and the collection Literature, Media, Information Systems, Friedrich Kittler ha…
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