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Sold on Language. How Advertisers Talk to You and What This Says About You
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Sold on Language. How Advertisers Talk to You and What This Says About You
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more an…
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Destructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
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Destructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
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Exposes destructive patterns of communication within family cultures and provides strategies for promoting more open dialogue among family members. Eq…
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Scandal and Silence. Media Responses to Presidential Misconduct
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Scandal and Silence. Media Responses to Presidential Misconduct
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This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and…
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The Gender Communication Handbook. Conquering Conversational Collisions between Men and Women
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The Gender Communication Handbook. Conquering Conversational Collisions between Men and Women
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The Gender Communication Handbook This is the go-to comprehensive reference for understanding why and how women and men communicate the way they do. T…
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Reflective Practice
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Reflective Practice
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Reflective practice is an essential skill for those working in health and social care, but why is it so vital and how can it be learned? As inter-disc…
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Marketing Plans. How to Prepare Them, How to Use Them
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Marketing Plans. How to Prepare Them, How to Use Them
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
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Coaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
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Coaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
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The only nonprofit orientation to coaching skills available, Coaching Skills for Nonprofit Leaders will provide nonprofit managers with an understandi…
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Using Investor Relations to Maximize Equity Valuation
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Using Investor Relations to Maximize Equity Valuation
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A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate comm…
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Marketing Plans. How to Prepare Them, How to Use Them
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Marketing Plans. How to Prepare Them, How to Use Them
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
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Webcam
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Webcam
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The use of webcam, especially through Skype, has recently become established as one more standard media technology, but so far there has been no attem…
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War and Media
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War and Media
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The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that h…
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
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The IT Girl's Guide to Blogging with Moxie
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The IT Girl's Guide to Blogging with Moxie
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Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start …
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PR: личное и публичное
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PR: личное и публичное
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В своей новой книге основатель международного PR-агентства Александр Лихтман щедро делится как профессиональными секретами в области связей с обществе…
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Голос клиента: Открываем секреты целевой аудитории
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Голос клиента: Открываем секреты целевой аудитории
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«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
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Jolts! Activities to Wake Up and Engage Your Participants
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Jolts! Activities to Wake Up and Engage Your Participants
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Praise for Jolts! «Only Thiagi and his co-author, Tracy, could have devised a list of 50 magical learning moments that are concise and certain to JOLT…
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ABC of Clinical Leadership
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ABC of Clinical Leadership
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This new title in the ABC series is written by clinical educators involved in running leadership programmes for doctors and other healthcare professio…
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Connections for the Digital Age. Multimedia Communications for Mobile, Nomadic and Fixed Devices
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Connections for the Digital Age. Multimedia Communications for Mobile, Nomadic and Fixed Devices
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Explores and analyzes past and current technologies and trends in multimedia communication Digital natives—those persons born in the digital age—have …
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
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Маркетинговые коммуникации для конгресс-отеля «Малахит»
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Маркетинговые коммуникации для конгресс-отеля «Малахит»
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Выпускная квалификационная работа выполнена с целью разработки программы маркетинговых коммуникаций в гостиничном хозяйстве на примере отеля «Малахит»…
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The Marketing Century. How Marketing Drives Business and Shapes Society
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The Marketing Century. How Marketing Drives Business and Shapes Society
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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…
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Transnationalizing the Public Sphere
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Transnationalizing the Public Sphere
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Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
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The Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
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The Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
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In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of C…
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
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The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
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The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews…
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
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The Interface Effect
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The Interface Effect
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Interfaces are back, or perhaps they never left. The familiar Socratic conceit from the Phaedrus, of communication as the process of writing directly …
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Transnationalizing the Public Sphere
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Transnationalizing the Public Sphere
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Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
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Голос клиента: Открываем секреты целевой аудитории
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Голос клиента: Открываем секреты целевой аудитории
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«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
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The Science and Practice of Stuttering Treatment. A Symposium
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The Science and Practice of Stuttering Treatment. A Symposium
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The Science and Practice of Stuttering Treatment: A Symposium is a comprehensive resource for practitioners and researchers that spans the scientific …
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
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Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks
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Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks
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A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over t…
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Project Management JumpStart
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Project Management JumpStart
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Prepare for a Project Management Career—Fast! Project Management JumpStart gives you the solid grounding you need to approach a career in project mana…
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Strategic Organizational Communication. In a Global Economy
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Strategic Organizational Communication. In a Global Economy
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Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field o…
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I Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
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I Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
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The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politi…
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
2
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
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Advancing Executive Coaching. Setting the Course for Successful Leadership Coaching
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Advancing Executive Coaching. Setting the Course for Successful Leadership Coaching
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Praise for Advancing Executive Coaching "Rich in content, this book is an impressive and varied review of the field of coaching from a notable assembl…
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Basic Family Therapy
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Basic Family Therapy
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The challenge facing the authors of texts that address the multiplicity and complexity of problems that may afflict families can be intimidating. Phil…
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Peer Power. Transforming Workplace Relationships
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Peer Power. Transforming Workplace Relationships
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Peer Power «Peer Power is my pocket coach. Useful, insightful, and immediately applicable, the book is a life saver in building business relationships…
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Evocative Coaching. Transforming Schools One Conversation at a Time
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Evocative Coaching. Transforming Schools One Conversation at a Time
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There?s a lot of conversation about how to make schools better. Unfortunately, the nature of those conversations often makes things worse. Evocative C…
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Networked. A Contemporary History of News in Transition
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Networked. A Contemporary History of News in Transition
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Journalism, what happened? In the last decade, the industry and the profession have been rocked to the core. Newspapers as consumer product are as rip…
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Cultural Competence in Health Education and Health Promotion
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Cultural Competence in Health Education and Health Promotion
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Cultural Competence in Health Education and Health Promotion, 2nd edition, examines the importance of ethnic and cultural factors for community health…
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Digital War Reporting
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Digital War Reporting
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Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the hor…
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Technical Writing for Teams. The STREAM Tools Handbook
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Technical Writing for Teams. The STREAM Tools Handbook
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A unique, integrative, team-centered approach to writing and formatting technical documents Technical Professionals: Do you have difficulty producing …
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