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Sold on Language. How Advertisers Talk to You and What This Says About You
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more an…
ПодробнееDestructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
Exposes destructive patterns of communication within family cultures and provides strategies for promoting more open dialogue among family members. Eq…
ПодробнееScandal and Silence. Media Responses to Presidential Misconduct
This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and…
ПодробнееThe Gender Communication Handbook. Conquering Conversational Collisions between Men and Women
The Gender Communication Handbook This is the go-to comprehensive reference for understanding why and how women and men communicate the way they do. T…
ПодробнееReflective Practice
Reflective practice is an essential skill for those working in health and social care, but why is it so vital and how can it be learned? As inter-disc…
ПодробнееMarketing Plans. How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
ПодробнееCoaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
The only nonprofit orientation to coaching skills available, Coaching Skills for Nonprofit Leaders will provide nonprofit managers with an understandi…
ПодробнееUsing Investor Relations to Maximize Equity Valuation
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate comm…
ПодробнееMarketing Plans. How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
ПодробнееWar and Media
The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that h…
ПодробнееWhat's Good on TV?. Understanding Ethics Through Television
What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
ПодробнееThe IT Girl's Guide to Blogging with Moxie
Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start …
ПодробнееPR: личное и публичное
В своей новой книге основатель международного PR-агентства Александр Лихтман щедро делится как профессиональными секретами в области связей с обществе…
ПодробнееГолос клиента: Открываем секреты целевой аудитории
«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
ПодробнееJolts! Activities to Wake Up and Engage Your Participants
Praise for Jolts! «Only Thiagi and his co-author, Tracy, could have devised a list of 50 magical learning moments that are concise and certain to JOLT…
ПодробнееABC of Clinical Leadership
This new title in the ABC series is written by clinical educators involved in running leadership programmes for doctors and other healthcare professio…
ПодробнееConnections for the Digital Age. Multimedia Communications for Mobile, Nomadic and Fixed Devices
Explores and analyzes past and current technologies and trends in multimedia communication Digital natives—those persons born in the digital age—have …
ПодробнееThe Handbook of Global Media and Communication Policy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
ПодробнееМаркетинговые коммуникации для конгресс-отеля «Малахит»
Выпускная квалификационная работа выполнена с целью разработки программы маркетинговых коммуникаций в гостиничном хозяйстве на примере отеля «Малахит»…
ПодробнееThe Marketing Century. How Marketing Drives Business and Shapes Society
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…
ПодробнееTransnationalizing the Public Sphere
Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
ПодробнееThe Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of C…
ПодробнееWhat's Good on TV?. Understanding Ethics Through Television
What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
ПодробнееThe Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews…
ПодробнееThe Handbook of Global Media and Communication Policy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
ПодробнееThe Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
ПодробнееThe Interface Effect
Interfaces are back, or perhaps they never left. The familiar Socratic conceit from the Phaedrus, of communication as the process of writing directly …
ПодробнееTransnationalizing the Public Sphere
Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
ПодробнееГолос клиента: Открываем секреты целевой аудитории
«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
ПодробнееThe Science and Practice of Stuttering Treatment. A Symposium
The Science and Practice of Stuttering Treatment: A Symposium is a comprehensive resource for practitioners and researchers that spans the scientific …
ПодробнееКвантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
ПодробнееRisk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks
A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over t…
ПодробнееProject Management JumpStart
Prepare for a Project Management Career—Fast! Project Management JumpStart gives you the solid grounding you need to approach a career in project mana…
ПодробнееStrategic Organizational Communication. In a Global Economy
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field o…
ПодробнееI Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politi…
ПодробнееКвантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
ПодробнееAdvancing Executive Coaching. Setting the Course for Successful Leadership Coaching
Praise for Advancing Executive Coaching "Rich in content, this book is an impressive and varied review of the field of coaching from a notable assembl…
ПодробнееBasic Family Therapy
The challenge facing the authors of texts that address the multiplicity and complexity of problems that may afflict families can be intimidating. Phil…
ПодробнееPeer Power. Transforming Workplace Relationships
Peer Power «Peer Power is my pocket coach. Useful, insightful, and immediately applicable, the book is a life saver in building business relationships…
ПодробнееEvocative Coaching. Transforming Schools One Conversation at a Time
There?s a lot of conversation about how to make schools better. Unfortunately, the nature of those conversations often makes things worse. Evocative C…
ПодробнееNetworked. A Contemporary History of News in Transition
Journalism, what happened? In the last decade, the industry and the profession have been rocked to the core. Newspapers as consumer product are as rip…
ПодробнееCultural Competence in Health Education and Health Promotion
Cultural Competence in Health Education and Health Promotion, 2nd edition, examines the importance of ethnic and cultural factors for community health…
ПодробнееDigital War Reporting
Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the hor…
ПодробнееTechnical Writing for Teams. The STREAM Tools Handbook
A unique, integrative, team-centered approach to writing and formatting technical documents Technical Professionals: Do you have difficulty producing …
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