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Sold on Language. How Advertisers Talk to You and What This Says About You
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Sold on Language. How Advertisers Talk to You and What This Says About You
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more an…
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Destructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
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Destructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
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Exposes destructive patterns of communication within family cultures and provides strategies for promoting more open dialogue among family members. Eq…
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Using Investor Relations to Maximize Equity Valuation
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Using Investor Relations to Maximize Equity Valuation
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A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate comm…
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It's Who You Know
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It's Who You Know
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Meet the twelve people that can accelerate your success – in business and in life It's Who You Know is the long-awaited handbook to effective, product…
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iPhone For Seniors For Dummies
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iPhone For Seniors For Dummies
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Your no-nonsense guide to getting in touch with your iPhone Once you're comfortable with your iPhone, you'll wonder how you ever lived without it and …
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Marketing Plans. How to Prepare Them, How to Use Them
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Marketing Plans. How to Prepare Them, How to Use Them
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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
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Coaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
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Coaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
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The only nonprofit orientation to coaching skills available, Coaching Skills for Nonprofit Leaders will provide nonprofit managers with an understandi…
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The IT Girl's Guide to Blogging with Moxie
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The IT Girl's Guide to Blogging with Moxie
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Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start …
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It's Who You Know
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It's Who You Know
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Meet the twelve people that can accelerate your success – in business and in life It's Who You Know is the long-awaited handbook to effective, product…
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iPhone For Seniors For Dummies
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iPhone For Seniors For Dummies
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Your no-nonsense guide to getting in touch with your iPhone Once you're comfortable with your iPhone, you'll wonder how you ever lived without it and …
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War and Media
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War and Media
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The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that h…
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV?. Understanding Ethics Through Television
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What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
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PR: личное и публичное
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PR: личное и публичное
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В своей новой книге основатель международного PR-агентства Александр Лихтман щедро делится как профессиональными секретами в области связей с обществе…
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How to Speak So People Really Listen
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How to Speak So People Really Listen
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Learn how to inspire your audience with best-selling author Paul McGee! 13 things you'll discover when reading this book… 1. The big lesson Steve Jobs…
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Android Phones For Dummies
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Android Phones For Dummies
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Your full-color guide to putting your Android to work for you Your smartphone is essentially your lifeline—so it's no wonder you chose a simple-to-use…
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Jolts! Activities to Wake Up and Engage Your Participants
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Jolts! Activities to Wake Up and Engage Your Participants
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Praise for Jolts! «Only Thiagi and his co-author, Tracy, could have devised a list of 50 magical learning moments that are concise and certain to JOLT…
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ABC of Clinical Leadership
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ABC of Clinical Leadership
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This new title in the ABC series is written by clinical educators involved in running leadership programmes for doctors and other healthcare professio…
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Project Management JumpStart
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Project Management JumpStart
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Prepare for a Project Management Career—Fast! Project Management JumpStart gives you the solid grounding you need to approach a career in project mana…
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How to Speak So People Really Listen
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How to Speak So People Really Listen
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Learn how to inspire your audience with best-selling author Paul McGee! 13 things you'll discover when reading this book… 1. The big lesson Steve Jobs…
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Android Phones For Dummies
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Android Phones For Dummies
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Your full-color guide to putting your Android to work for you Your smartphone is essentially your lifeline—so it's no wonder you chose a simple-to-use…
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The Marketing Century. How Marketing Drives Business and Shapes Society
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The Marketing Century. How Marketing Drives Business and Shapes Society
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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…
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Transnationalizing the Public Sphere
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Transnationalizing the Public Sphere
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Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
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Голос клиента: Открываем секреты целевой аудитории
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Голос клиента: Открываем секреты целевой аудитории
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«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
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How To Talk To Absolutely Anyone
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How To Talk To Absolutely Anyone
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Talk to anyone, anytime, about anything – with confidence. How to Talk to Absolutely Anyone is your personal handbook for stepping up your communicati…
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Branding For Dummies
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Branding For Dummies
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new e…
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy
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The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
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Маркетинговые коммуникации для конгресс-отеля «Малахит»
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Маркетинговые коммуникации для конгресс-отеля «Малахит»
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Выпускная квалификационная работа выполнена с целью разработки программы маркетинговых коммуникаций в гостиничном хозяйстве на примере отеля «Малахит»…
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How To Talk To Absolutely Anyone
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How To Talk To Absolutely Anyone
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Talk to anyone, anytime, about anything – with confidence. How to Talk to Absolutely Anyone is your personal handbook for stepping up your communicati…
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Branding For Dummies
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Branding For Dummies
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new e…
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The Science and Practice of Stuttering Treatment. A Symposium
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The Science and Practice of Stuttering Treatment. A Symposium
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The Science and Practice of Stuttering Treatment: A Symposium is a comprehensive resource for practitioners and researchers that spans the scientific …
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
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Голос клиента: Открываем секреты целевой аудитории
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Голос клиента: Открываем секреты целевой аудитории
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«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
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iPhone All-in-One For Dummies
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iPhone All-in-One For Dummies
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The easy way to have fun with your iPhone – fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right plac…
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The Leadership Challenge
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The Leadership Challenge
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The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective …
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I Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
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I Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
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The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politi…
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Правовые основы коммуникации: в рекламе, связях с общественностью, журналистике. Учебное пособие
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Правовые основы коммуникации: в рекламе, связях с общественностью, журналистике. Учебное пособие
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Настоящее учебное пособие является первым систематизированным комплексным изложением вопросов правового обеспечения профессиональной коммуникаци…
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It's Not Rocket Science
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It's Not Rocket Science
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Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business wor…
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iPhone All-in-One For Dummies
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iPhone All-in-One For Dummies
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The easy way to have fun with your iPhone – fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right plac…
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The Leadership Challenge
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The Leadership Challenge
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The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective …
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Evocative Coaching. Transforming Schools One Conversation at a Time
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Evocative Coaching. Transforming Schools One Conversation at a Time
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There?s a lot of conversation about how to make schools better. Unfortunately, the nature of those conversations often makes things worse. Evocative C…
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
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НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
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It's Not Rocket Science
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It's Not Rocket Science
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Stop chasing hot trends and start driving real growth It's Not Rocket Science blasts through the trends and false promises permeating the business wor…
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iPad For Seniors For Dummies
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iPad For Seniors For Dummies
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Break out your reading glasses—iPad instructions for seniors are here Why should the kids have all the fun? If you're ready to catch up on the latest …
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iPhone For Dummies
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iPhone For Dummies
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Set your iPhone to stun! Apple keeps packing more punch into the iPhone, and iPhone For Dummies has been the go-to guide for aficionados from the star…
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