коммуникации
Sold on Language. How Advertisers Talk to You and What This Says About You
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more an…
ПодробнееDestructive Myths in Family Therapy. How to Overcome Barriers to Communication by Seeing and Saying -- A Humanistic Perspective
Exposes destructive patterns of communication within family cultures and provides strategies for promoting more open dialogue among family members. Eq…
ПодробнееUsing Investor Relations to Maximize Equity Valuation
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate comm…
ПодробнееIt's Who You Know
Meet the twelve people that can accelerate your success – in business and in life
It's Who You Know is the long-awaited handbook to effective, product…
ПодробнееiPhone For Seniors For Dummies
Your no-nonsense guide to getting in touch with your iPhone
Once you're comfortable with your iPhone, you'll wonder how you ever lived without it and …
ПодробнееMarketing Plans. How to Prepare Them, How to Use Them
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…
ПодробнееCoaching Skills for Nonprofit Managers and Leaders. Developing People to Achieve Your Mission
The only nonprofit orientation to coaching skills available, Coaching Skills for Nonprofit Leaders will provide nonprofit managers with an understandi…
ПодробнееThe IT Girl's Guide to Blogging with Moxie
Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie GirlsTM show you how to start …
ПодробнееIt's Who You Know
Meet the twelve people that can accelerate your success – in business and in life
It's Who You Know is the long-awaited handbook to effective, product…
ПодробнееiPhone For Seniors For Dummies
Your no-nonsense guide to getting in touch with your iPhone
Once you're comfortable with your iPhone, you'll wonder how you ever lived without it and …
ПодробнееWar and Media
The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that h…
ПодробнееWhat's Good on TV?. Understanding Ethics Through Television
What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy using concr…
ПодробнееPR: личное и публичное
В своей новой книге основатель международного PR-агентства Александр Лихтман щедро делится как профессиональными секретами в области связей с обществе…
ПодробнееHow to Speak So People Really Listen
Learn how to inspire your audience with best-selling author Paul McGee!
13 things you'll discover when reading this book…
1. The big lesson Steve Jobs…
ПодробнееAndroid Phones For Dummies
Your full-color guide to putting your Android to work for you
Your smartphone is essentially your lifeline—so it's no wonder you chose a simple-to-use…
ПодробнееJolts! Activities to Wake Up and Engage Your Participants
Praise for Jolts! «Only Thiagi and his co-author, Tracy, could have devised a list of 50 magical learning moments that are concise and certain to JOLT…
ПодробнееABC of Clinical Leadership
This new title in the ABC series is written by clinical educators involved in running leadership programmes for doctors and other healthcare professio…
ПодробнееProject Management JumpStart
Prepare for a Project Management Career—Fast! Project Management JumpStart gives you the solid grounding you need to approach a career in project mana…
ПодробнееHow to Speak So People Really Listen
Learn how to inspire your audience with best-selling author Paul McGee!
13 things you'll discover when reading this book…
1. The big lesson Steve Jobs…
ПодробнееAndroid Phones For Dummies
Your full-color guide to putting your Android to work for you
Your smartphone is essentially your lifeline—so it's no wonder you chose a simple-to-use…
ПодробнееThe Marketing Century. How Marketing Drives Business and Shapes Society
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…
ПодробнееTransnationalizing the Public Sphere
Is Habermas’s concept of the public sphere still relevant in an age of globalization, when the transnational flows of people and information have beco…
ПодробнееГолос клиента: Открываем секреты целевой аудитории
«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
ПодробнееHow To Talk To Absolutely Anyone
Talk to anyone, anytime, about anything – with confidence.
How to Talk to Absolutely Anyone is your personal handbook for stepping up your communicati…
ПодробнееBranding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new e…
ПодробнееThe Handbook of Global Media and Communication Policy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is…
ПодробнееThe Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create …
ПодробнееМаркетинговые коммуникации для конгресс-отеля «Малахит»
Выпускная квалификационная работа выполнена с целью разработки программы маркетинговых коммуникаций в гостиничном хозяйстве на примере отеля «Малахит»…
ПодробнееHow To Talk To Absolutely Anyone
Talk to anyone, anytime, about anything – with confidence.
How to Talk to Absolutely Anyone is your personal handbook for stepping up your communicati…
ПодробнееBranding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed
Whether your business is large or small, global or local, this new e…
ПодробнееThe Science and Practice of Stuttering Treatment. A Symposium
The Science and Practice of Stuttering Treatment: A Symposium is a comprehensive resource for practitioners and researchers that spans the scientific …
ПодробнееКвантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
ПодробнееГолос клиента: Открываем секреты целевой аудитории
«Голос клиента. Открываем секреты целевой аудитории» – ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму…
ПодробнееiPhone All-in-One For Dummies
The easy way to have fun with your iPhone – fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right plac…
ПодробнееThe Leadership Challenge
The most trusted source of leadership wisdom, updated to address today's realities
The Leadership Challenge is the gold-standard manual for effective …
ПодробнееI Wish I'd Known That Earlier in My Career. The Power of Positive Workplace Politics
The must-read guide to understanding corporate politics in order to get ahead Designed to provide the reader with an understanding of corporate politi…
ПодробнееПравовые основы коммуникации: в рекламе, связях с общественностью, журналистике. Учебное пособие
Настоящее учебное пособие является первым систематизированным комплексным изложением вопросов правового обеспечения профессиональной коммуникаци…
ПодробнееIt's Not Rocket Science
Stop chasing hot trends and start driving real growth
It's Not Rocket Science blasts through the trends and false promises permeating the business wor…
ПодробнееiPhone All-in-One For Dummies
The easy way to have fun with your iPhone – fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right plac…
ПодробнееThe Leadership Challenge
The most trusted source of leadership wisdom, updated to address today's realities
The Leadership Challenge is the gold-standard manual for effective …
ПодробнееEvocative Coaching. Transforming Schools One Conversation at a Time
There?s a lot of conversation about how to make schools better. Unfortunately, the nature of those conversations often makes things worse. Evocative C…
ПодробнееКвантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…
ПодробнееIt's Not Rocket Science
Stop chasing hot trends and start driving real growth
It's Not Rocket Science blasts through the trends and false promises permeating the business wor…
ПодробнееiPad For Seniors For Dummies
Break out your reading glasses—iPad instructions for seniors are here
Why should the kids have all the fun? If you're ready to catch up on the latest …
ПодробнееiPhone For Dummies
Set your iPhone to stun!
Apple keeps packing more punch into the iPhone, and iPhone For Dummies has been the go-to guide for aficionados from the star…
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