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Everywhere. Comprehensive Digital Business Strategy for the Social Media Era
Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing depa…
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Critical Selling. How Top Performers Accelerate the Sales Process and Close More Deals
Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales appr…
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The Game of Inches. Why Small Change Wins Big Results
No spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provid…
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Passion Into Profit. How to Make Big Money From Who You Are and What You Know
It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a t…
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You Gotta Have Balls. How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire
A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats …
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Social TV. How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …
ПодробнееCritical Selling. How Top Performers Accelerate the Sales Process and Close More Deals
Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales appr…
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Создай свой масштаб
Книга о том, как найти себя и реализовать свой потенциал на максимум. Я маркетолог, модель, бывшая профессиональная спортсменка, и я точно знаю про ог…
ПодробнееPassion Into Profit. How to Make Big Money From Who You Are and What You Know
It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a t…
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You Should Test That. Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. C…
ПодробнееSocial TV. How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the …
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Visual Content Marketing. Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for busine…
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Play a Bigger Game. How to Achieve More, Be More, Do More, Have More
Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought ab…
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Oversubscribed. How to Get People Lining Up to Do Business with You
Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets…
ПодробнееYou Should Test That. Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. C…
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Audience. Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…
ПодробнееVisual Content Marketing. Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for busine…
ПодробнееPlay a Bigger Game. How to Achieve More, Be More, Do More, Have More
Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought ab…
ПодробнееOversubscribed. How to Get People Lining Up to Do Business with You
Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets…
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Decoded. The Science Behind Why We Buy
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its va…
ПодробнееAudience. Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new custome…
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Hacking Sales. The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next gen…
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Entrepreneur Revolution. How to develop your entrepreneurial mindset and start a business that works
NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business …
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Persuade. Using the seven drivers of motivation to master influence and persuasion
Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business yo…
ПодробнееDecoded. The Science Behind Why We Buy
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its va…
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Copy, Copy, Copy. How to Do Smarter Marketing by Using Other People's Ideas
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…
ПодробнееHacking Sales. The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next gen…
ПодробнееEntrepreneur Revolution. How to develop your entrepreneurial mindset and start a business that works
NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business …
ПодробнееPersuade. Using the seven drivers of motivation to master influence and persuasion
Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business yo…
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China Catalyst. Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World
Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to o…
ПодробнееCopy, Copy, Copy. How to Do Smarter Marketing by Using Other People's Ideas
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New…
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Aligned to Achieve. How to Unite Your Sales and Marketing Teams into a Single Force for Growth
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…
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Brand Famous. How to get everyone talking about your business
“This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t l…
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Power Questions. Build Relationships, Win New Business, and Influence Others
An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidl…
ПодробнееChina Catalyst. Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World
Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to o…
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Starting a Business All-In-One For Dummies
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges,…
ПодробнееAligned to Achieve. How to Unite Your Sales and Marketing Teams into a Single Force for Growth
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream tea…
ПодробнееBrand Famous. How to get everyone talking about your business
“This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t l…
ПодробнееPower Questions. Build Relationships, Win New Business, and Influence Others
An arsenal of powerful questions that will transform every conversation Skillfully redefine problems. Make an immediate connection with anyone. Rapidl…
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Marketing in the Participation Age. A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform …
ПодробнееStarting a Business All-In-One For Dummies
All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges,…
ПодробнееThe Game of Inches. Why Small Change Wins Big Results
No spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provid…
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Как происходят изменения.
Из этого выпуска вы узнаете, как происходят изменения в жизни. Узнаете, что изменения это сложный и многогранный процесс, который требует времени, уси…
ПодробнееYou Gotta Have Balls. How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire
A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire Brandon Steiner went from a kid who sat in the nosebleed seats …
ПодробнееMarketing in the Participation Age. A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform …
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