Классический маркетинг

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need clo…

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need clo…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Экспертное пособие по спонсорским стратегиям — авторское издание, посвящённое разработке, продаже и реализации комплексных спонсорских проектов. Матер…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategi…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

В данном издании, которое по праву можно назвать учебником XXI века, рассматриваются философско-методологические основания управления маркетингом, нов…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…

Эта книга — для тех, кто устал не от маркетинга, а от иллюзий вокруг него. От «экспертов», которые красиво говорят, но никогда не отвечали за результ…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Курс формирует комплексное представление о маркетинге в современной цифровой среде туризма и гостеприимства. Студенты изучат экономические основы отра…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Эта книга — для тех, кто устал не от маркетинга, а от иллюзий вокруг него. От «экспертов», которые красиво говорят, но никогда не отвечали за результ…

В настоящем издании собраны теоретические материалы и практические кейсы основных направлений работы в маркетинге студенческого спорта: маркетинговой …

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

В настоящем издании собраны материалы об основных маркетинговых продуктах в спорте: спонсорстве, билетных программах, мерчандайзинге, медиаправах и тр…

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accident…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…