Классический маркетинг

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that …

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to s…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Это книга, предоставляет общее понимание маркетинга и его значение для бизнеса. Она охватывает такие темы, как стратегия маркетинга, исследование рынк…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

Изучение курса «Банковский маркетинг» направлено на формирование у студентов знаний теоретических основ и практических навыков в области организации б…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art …

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider …

В работе использованы отечественные, зарубежные материалы и разработки автора, накопленные за период преподавания дисциплины «Международный маркетинг»…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…