Классический маркетинг

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on th…

The definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for orga…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing prof…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …