Классический маркетинг

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in …

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies,…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Данная монография посвящена актуальным проблемам развития современного российского региона в сложных экономических условиях. Разработка эффективной си…

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological ch…

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audien…

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and …

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabiliti…

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and meth…

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more …

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who w…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides in…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Представлен материал, отражающий принципиальные положения маркетинга в приложении его к сфере услуг. Многие из практических методов и приемов рассмотр…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your bu…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing …

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far les…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer intera…

Эта книга четкая инструкция для собственников малого бизнеса, которые хотят управлять маркетингом и продажами, не вникая в технические детали. Вы узн…

В пособии на основе базовых понятий информатики рассмотрены состав, структура и функции информационной системы маркетинга. Изложены общие информационн…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more t…

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-ste…

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated e…

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracki…

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom lin…

У всех предпринимателей есть понимание - продвигать свой бизнес надо!
 
Но мало кто понимает с чего начинать, какие выбрать инструменты, как оценить р…

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by d…