Управление маркетингом

Автор книги об эволюции ресторанных сетей – ресторатор, за плечами которого бесценный опыт работы в ресторанном Доме Андрея Деллоса (а это не только з…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shift…

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This …

Уровень требований к сервису у гостей отелей и ресторанов постоянно растет. Вместе с этим повышаются и стандарты обслуживания. Книга Галины Анохиной, …

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspec…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest a…

В учебнике рассмотрены особенности маркетинга, адаптированного к деятельности розничных торговых предприятий в условиях российского рынка. Изложены ос…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understan…

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly posit…

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumer…

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their adv…

Этот текст – сокращенная версия книги Байрона Шарпа «Как растут бренды». Только самые ценные мысли, идеи, кейсы, примеры. О книге Книга Байрона Шарпа …

Путеводитель по построению МЛМ-бизнеса с помощью четырех конкретных шагов. Каждый может инвестировать и зарабатывать хорошие деньги. Для этого тебе не…

В книге рассматриваются этапы создания интернет-магазина, дается типология предпринимателей, инвестирующих в интернет-торговлю. Авторы анализируют пот…

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from th…

Настоящее издание является практическим руководством для менеджеров, ответственных за продвижение товаров и услуг в своей организации. Продвижение зде…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generatio…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscap…

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than ri…

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to un…

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the…

Вниманию читателя представлен материал для лекций и семинарских занятий дисциплины «Планирование на предприятии». Уровень высшего образования «Бакалав…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Вниманию читателя представлен материал для лекций и семинарских занятий дисциплины «Планирование на предприятии». Уровень высшего образования «Бакалав…

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Игорь Манн – самый известный маркетер России, спикер, автор множества бизнес-книг, издатель. В данный комплект вошли три основные бестселлера «Номер 1…

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets…

Книга «Project-telling: позиционирование проектами» посвящена прикладным вопросам продвижения некоммерческих организаций, университетов, колледжей с п…

Учебник концептуально основан на идеи Кон Фу Дзцы (Конфуция): «Предвидеть – значит управлять!» В нем рассмотрены концепции, принципы и функции маркети…

В учебнике раскрываются сущность и содержание маркетинга в коммерческой деятельности, характеризуются концептуальные модели и типы организационных стр…

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a …

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile a…

Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really don…

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the ga…

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to…

Вниманию читателя предложен материал для тестирования и оценки знаний у студентов темы: «Планирование маркетинговых мероприятий» учебной дисциплины «Б…