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Управление бизнесом

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Celebrity Sells
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Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen wo…
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Balanced Scorecard
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This book provides an easy-to-follow roadmap for successfully implementing the Balanced Scorecard methodology in small- and medium-sized companies. Bu…
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Обзор книги П. Друкера «Эффективное управление предприятием»
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Наш эксперт Святослав Бирюлин – преподаватель Русской Школы Управления, бизнес-консультант, эксперт по стратегическому планированию – поделится своим …
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Обзор книги М. Портера «Конкурентная стратегия»
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Наш эксперт Юлия Махотина – преподаватель Русской Школы Управления по практическим вопросам маркетинга, директор центра маркетинговых исследований и а…
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Decision Making For Dummies
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Discover the best approaches for making business decisions Today's business leaders have to face the facts—you can't separate leadership from decision…
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Managing Scientists
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This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology…
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Managing Talent
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Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your com…
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The Forex Trading Course. A Self-Study Guide to Becoming a Successful Currency Trader
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EXPERT, DEPENDABLE FOREX COACHING—UPDATED TO KEEP YOU AHEAD IN AN EVOLVING MARKET The Forex Trading Course is the systematic guide aspiring traders ne…
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Killer Facebook Ads. Master Cutting-Edge Facebook Advertising Techniques
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Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around th…
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Handbook of International Trade
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This handbook is a detailed exploration of the theories, policies, and issues stemming from the field of International Trade. Written by specialists i…
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The Responsive City. Engaging Communities Through Data-Smart Governance
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Leveraging Big Data and 21st century technology to renew cities and citizenship in America The Responsive City is a guide to civic engagement and gove…
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Out Think. How Innovative Leaders Drive Exceptional Outcomes
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We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexib…
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Managing Projects. A Practical Guide for Learning Professionals
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Managing Projects offers a hands-on resource for building practical competencies for anyone who must manage one or more small- to mid-size projects. T…
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The 2010 Pfeiffer Annual. Consulting
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This handy resource is a ready-made toolkit of ideas, methods, techniques, and models that assist and support your work as an internal or external org…
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Personal Branding For Dummies
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The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is …
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Data-Driven Healthcare. How Analytics and BI are Transforming the Industry
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Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have mor…
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Mastering Organizational Knowledge Flow. How to Make Knowledge Sharing Work
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Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a…
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The Executive and the Elephant
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Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead…
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Management Reset. Organizing for Sustainable Effectiveness
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Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Wor…
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Results that Matter
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Today's communities—whether they are currently strong, or struggling to survive—face difficult challenges if they want to be tomorrow's healthy, vibra…
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Business Chemistry
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A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumb…
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E-Selling
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…
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Why Women Mean Business
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Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them …
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Lean Distribution
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Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage…
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Dynamic Enterprise Architecture
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This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the gov…
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Financial Management
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This book combines the fundamentals of finance with relevance and effectiveness. It allows for the practice of this subject and covers all the program…
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Complex Sales
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…
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Out of the Ashes
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Take a management journey to the heart of the restructuring of SN Brussels Airlines, sharing the dos and don’ts of Jean-Frédéric Mognetti’s three year…
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Business Strategy. Plan, Execute, Win!
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Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders underst…
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Fearless Consulting
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The history of consulting dates back to the original ‘intervention’ of the serpent in the Garden of Eden, and today's consultants have just as dubious…
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International Management
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As in previous editions of this popular text on cross-cultural management, students will find here an invaluable guide to key management theories, lin…
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Good Idea. Now What?. How to Move Ideas to Execution
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Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see t…
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Система «Кольчуга++». Базовые приемы управления
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Довольно часто на руководящую должность выдвигают самого грамотного в своей области сотрудника. Но для руководства даже небольшим коллективом требуютс…
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DigiMarketing
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We are all DigiMarketers now – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to…
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Never by Chance. Aligning People and Strategy Through Intentional Leadership
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Praise for Never By Chance «Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large a…
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Торговля – первооснова экономической деятельности как таковой; коммерческая сделка – исходное начало и импульс экономического оборота. Торговое дело –…
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Flawless Consulting, Enhanced Edition. A Guide to Getting Your Expertise Used
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This Third Edition to Peter Block's Flawless Consulting addresses business changes and new challenges since the second edition was written ten years a…
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Обзор книги Р. Мартина и А. Лафли «Игра на победу»
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Наш эксперт Михаил Колонтай – научный руководитель программы Mini MBA Русской Школы Управления, профессор РАНХиГС при Президенте РФ – рассказал о том,…
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A Course in Monetary Economics
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A Course in Monetary Economics is an insightful introduction to advanced topics in monetary economics. Accessible to students who have mastered the di…
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Shared Services
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Praise for Shared Services A Manager's Journey «In Shared Services: A Manager's Journey, Dan presents the real business cultural challenges along with…
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The Completely Revised Handbook of Coaching. A Developmental Approach
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Обзор книги Р. Ноблеса и К. Греди «Эффективный Web-сайт»
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Наш эксперт Екатерина Шукалова – преподаватель Русской Школы Управления, бизнес-тренер, эксперт в области системного интернет-маркетинга – расскажет о…
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Out of Our Minds. Learning to be Creative
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It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou l…
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Ключевые идеи книги: Практика менеджмента. Питер Друкер
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Этот текст – сокращенная версия книги Питера Друкера «Практика менеджмента». Только самые ценные мысли, идеи, кейсы, примеры. Книга «Практика менеджме…
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