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The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
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An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major…
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Inspired!. Take Your Product Dream from Concept to Shelf
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The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market.…
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Analytics in a Big Data World. The Essential Guide to Data Science and its Applications
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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the pote…
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Reinventing Professional Services. Building Your Business in the Digital Marketplace
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How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological land…
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The Escape from Balance Sheet Recession and the QE Trap. A Hazardous Road for the World Economy
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Compare global experiences during the balance sheet recession and find out what is needed for a full recovery The Escape from Balance Sheet Recession …
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The Six Sigma Revolution. How General Electric and Others Turned Process Into Profits
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Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the …
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Conquering Innovation Fatigue. Overcoming the Barriers to Personal and Corporate Success
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This practical guide reveals the nine major “fatigue factors” that can block the path to innovation success, along with solutions to energize innovati…
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Reinventing Management. Smarter Choices for Getting Work Done, Revised and Updated Edition
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The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental se…
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The Science of Serendipity. How to Unlock the Promise of Innovation
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Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re n…
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Kase on Technical Analysis Workbook. Trading and Forecasting
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Learn all you need to know about trading and forecasting with technical analysis Kase on Technical Analysis is the ultimate guide to forecasting and t…
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Creativity at Work. Developing the Right Practices to Make Innovation Happen
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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at …
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KaChing: How to Run an Online Business that Pays and Pays
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For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of …
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Re-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World
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A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless …
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Cracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care
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Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book p…
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Think Smarter. Critical Thinking to Improve Problem-Solving and Decision-Making Skills
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Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making…
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Just What I Said. Bloomberg Economics Columnist Takes on Bonds, Banks, Budgets, and Bubbles
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Not for nothing do her initials also stand for «Central Bank.» For nearly two decades, Caroline Baum has produced incisive commentary on central bank …
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Economics For Dummies
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Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a…
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Inflation-Proof Your Portfolio. How to Protect Your Money from the Coming Government Hyperinflation
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The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned th…
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Winning The War for Talent. How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line
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A new system of people practices that produce extraordinary business results Hiring and retaining great people is the key to profitable growth, but it…
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Stretch. How to Future-Proof Yourself for Tomorrow's Workplace
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You know you can do more with your career. And the future is going to demand more of you. The problem is you are so busy keeping up with the day-to-da…
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The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters
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In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to iden…
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Business Gamification For Dummies
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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to inf…
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Knowledge Automation. How to Implement Decision Management in Business Processes
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A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Busines…
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Business Forecasting. Practical Problems and Solutions
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A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influ…
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Динамическая устойчивость холдингов
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В монографии сделана попытка переосмыслить теоретические и методологические подходы к построению системы управления динамической устойчивостью холдинг…
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What's Your MBA IQ?. A Manager's Career Development Tool
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What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management …
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Introductory Mathematics and Statistics for Islamic Finance
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A unique primer on quantitative methods as applied to Islamic finance Introductory Mathematics and Statistics for Islamic Finance + Website is a compr…
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The Idea Hunter. How to Find the Best Ideas and Make them Happen
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A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busti…
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Next Generation Demand Management. People, Process, Analytics, and Technology
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A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Manageme…
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Franchise Management For Dummies
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McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how…
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Guts. 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
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"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really f…
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Beyond The Call. Why Some of Your Team Go the Extra Mile and Others Don't Show
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Why some team members go the extra mile while others don't–and how to get more out of everyone Business leaders know that some members of their teams …
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Innovating Analytics. How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
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How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…
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Engagement. Transforming Difficult Relationships at Work
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Master the interpersonal side of management to enhance productivity and boost success Engagement is the manager's essential primer for dealing with di…
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Stretch. How to Future-Proof Yourself for Tomorrow's Workplace
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You know you can do more with your career. And the future is going to demand more of you. The problem is you are so busy keeping up with the day-to-da…
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The Portable MBA in Finance and Accounting
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The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series…
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Becoming A Better Boss. Why Good Management is So Difficult
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An employee's-eye view of what makes a great boss—and how you can become one Whereas most books on managing people approach the subject from the persp…
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Engagement Marketing. How Small Business Wins in a Socially Connected World
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A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth refe…
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A Practical Guide to Analytics for Governments. Using Big Data for Good
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Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world…
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Давай сделаем вместе или как развивать бизнес через сотрудничество. Практические советы руководителя комитета по партнёрству
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Как вырастить бизнес с помощью сотрудничества? Если вам не хватает времени, денег, специалистов или необходимых знаний для развития бизнеса, не спешит…
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Jam! Amp Your Team, Rock Your Business
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Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a busines…
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Talent Intelligence. What You Need to Know to Identify and Measure Talent
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The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understand…
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Reality-Based Leadership. Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results
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Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That…
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Lessons in Corporate Finance. A Case Studies Approach to Financial Tools, Financial Policies, and Valuation
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A discussion-based learning approach to corporate finance fundamentals Lessons in Corporate Finance explains the fundamentals of the field in an intui…
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Идеальный отдел продаж за 5 шагов. На примерах действующих бизнесов
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Мы детально разберем лучшие примеры из действующих бизнесов. В книге приведены самые простые, но работающие шаблоны, которые показали свою эффективнос…
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