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The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major…
ПодробнееInspired!. Take Your Product Dream from Concept to Shelf
The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market.…
ПодробнееAnalytics in a Big Data World. The Essential Guide to Data Science and its Applications
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the pote…
ПодробнееReinventing Professional Services. Building Your Business in the Digital Marketplace
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological land…
ПодробнееThe Escape from Balance Sheet Recession and the QE Trap. A Hazardous Road for the World Economy
Compare global experiences during the balance sheet recession and find out what is needed for a full recovery The Escape from Balance Sheet Recession …
ПодробнееThe Six Sigma Revolution. How General Electric and Others Turned Process Into Profits
Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the …
ПодробнееConquering Innovation Fatigue. Overcoming the Barriers to Personal and Corporate Success
This practical guide reveals the nine major “fatigue factors” that can block the path to innovation success, along with solutions to energize innovati…
ПодробнееReinventing Management. Smarter Choices for Getting Work Done, Revised and Updated Edition
The economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental se…
ПодробнееThe Science of Serendipity. How to Unlock the Promise of Innovation
Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re n…
ПодробнееKase on Technical Analysis Workbook. Trading and Forecasting
Learn all you need to know about trading and forecasting with technical analysis Kase on Technical Analysis is the ultimate guide to forecasting and t…
ПодробнееCreativity at Work. Developing the Right Practices to Make Innovation Happen
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at …
ПодробнееKaChing: How to Run an Online Business that Pays and Pays
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of …
ПодробнееRe-Made in the USA. How We Can Restore Jobs, Retool Manufacturing, and Compete With the World
A business-based rallying cry to reclaim the US economy There is a nagging feeling that the U.S. is slipping as a nation and our people are powerless …
ПодробнееCracking Health Costs. How to Cut Your Company's Health Costs and Provide Employees Better Care
Cracking Health Costs reveals the best ways for companies and small businesses to fight back, right now, against rising health care costs. This book p…
ПодробнееThink Smarter. Critical Thinking to Improve Problem-Solving and Decision-Making Skills
Train your brain for better decisions, problem solving, and innovation Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making…
ПодробнееJust What I Said. Bloomberg Economics Columnist Takes on Bonds, Banks, Budgets, and Bubbles
Not for nothing do her initials also stand for «Central Bank.» For nearly two decades, Caroline Baum has produced incisive commentary on central bank …
ПодробнееEconomics For Dummies
Untangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a…
ПодробнееInflation-Proof Your Portfolio. How to Protect Your Money from the Coming Government Hyperinflation
The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned th…
ПодробнееWinning The War for Talent. How to Attract and Keep the People to Make the Biggest Difference to Your Bottom Line
A new system of people practices that produce extraordinary business results Hiring and retaining great people is the key to profitable growth, but it…
ПодробнееStretch. How to Future-Proof Yourself for Tomorrow's Workplace
You know you can do more with your career. And the future is going to demand more of you. The problem is you are so busy keeping up with the day-to-da…
ПодробнееThe Naked Truth. A Working Woman's Manifesto on Business and What Really Matters
In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to iden…
ПодробнееBusiness Gamification For Dummies
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to inf…
ПодробнееKnowledge Automation. How to Implement Decision Management in Business Processes
A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Busines…
ПодробнееBusiness Forecasting. Practical Problems and Solutions
A comprehensive collection of the field's most provocative, influential new work Business Forecasting compiles some of the field's important and influ…
ПодробнееДинамическая устойчивость холдингов
В монографии сделана попытка переосмыслить теоретические и методологические подходы к построению системы управления динамической устойчивостью холдинг…
ПодробнееWhat's Your MBA IQ?. A Manager's Career Development Tool
What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management …
ПодробнееIntroductory Mathematics and Statistics for Islamic Finance
A unique primer on quantitative methods as applied to Islamic finance Introductory Mathematics and Statistics for Islamic Finance + Website is a compr…
ПодробнееThe Idea Hunter. How to Find the Best Ideas and Make them Happen
A different way of discovering and developing the best business ideas Jack Welch once said, «Someone, somewhere has a better idea.» In this myth-busti…
ПодробнееNext Generation Demand Management. People, Process, Analytics, and Technology
A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Manageme…
ПодробнееFranchise Management For Dummies
McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how…
ПодробнееGuts. 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really f…
ПодробнееBeyond The Call. Why Some of Your Team Go the Extra Mile and Others Don't Show
Why some team members go the extra mile while others don't–and how to get more out of everyone Business leaders know that some members of their teams …
ПодробнееInnovating Analytics. How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made acti…
ПодробнееEngagement. Transforming Difficult Relationships at Work
Master the interpersonal side of management to enhance productivity and boost success Engagement is the manager's essential primer for dealing with di…
ПодробнееStretch. How to Future-Proof Yourself for Tomorrow's Workplace
You know you can do more with your career. And the future is going to demand more of you. The problem is you are so busy keeping up with the day-to-da…
ПодробнееThe Portable MBA in Finance and Accounting
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series…
ПодробнееBecoming A Better Boss. Why Good Management is So Difficult
An employee's-eye view of what makes a great boss—and how you can become one Whereas most books on managing people approach the subject from the persp…
ПодробнееEngagement Marketing. How Small Business Wins in a Socially Connected World
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth refe…
ПодробнееA Practical Guide to Analytics for Governments. Using Big Data for Good
Analytics can make government work better—this book shows you how A Practical Guide to Analytics for Governments provides demonstrations of real-world…
ПодробнееДавай сделаем вместе или как развивать бизнес через сотрудничество. Практические советы руководителя комитета по партнёрству
Как вырастить бизнес с помощью сотрудничества?
Если вам не хватает времени, денег, специалистов или необходимых знаний для развития бизнеса, не спешит…
ПодробнееJam! Amp Your Team, Rock Your Business
Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a busines…
ПодробнееTalent Intelligence. What You Need to Know to Identify and Measure Talent
The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understand…
ПодробнееReality-Based Leadership. Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results
Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That…
ПодробнееLessons in Corporate Finance. A Case Studies Approach to Financial Tools, Financial Policies, and Valuation
A discussion-based learning approach to corporate finance fundamentals Lessons in Corporate Finance explains the fundamentals of the field in an intui…
ПодробнееИдеальный отдел продаж за 5 шагов. На примерах действующих бизнесов
Мы детально разберем лучшие примеры из действующих бизнесов. В книге приведены самые простые, но работающие шаблоны, которые показали свою эффективнос…
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