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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumer…

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you jus…

Praise for How to Deal with Difficult Customers «The application of the ten key strategies in this book will help every sales professional learn how t…

Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson look…

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and e…

Впервые в отрасли индустрии питания вышла книга, объединившая в себе все практические решения по работе с алкоголем. Мы поможем вам оперативно стать л…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers…

Бизнес ушел в диджитал. Что делать тем, кто только начал этот путь? Завести для компании Instagram или лучше сразу TikTok? Потратить деньги на контекс…

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas…

Книга “Угол зрения реальности” будет интересна широкому кругу читателей, интересующихся тем, как в нашем действительности происходят процессы рознично…

Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating g…

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business els…

Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая иск…

Praise for Mastering the Complex Sale «Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive …

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketin…

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has bee…

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most impor…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people…

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling revea…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspe…

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to al…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes becom…

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to …

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so…

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, lo…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer's top of mind, top of wallet, a…

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – …

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event prog…

Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the d…

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,…

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distin…

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s busin…

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital markete…

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Tod…

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bol…

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander ex…

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predicta…

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but…