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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service bus…

Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumer…

Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leader…

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the tale…

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." —Steve Carlson, Publis…

Впервые в отрасли индустрии питания вышла книга, объединившая в себе все практические решения по работе с алкоголем. Мы поможем вам оперативно стать л…

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility …

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business act…

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

Книга “Угол зрения реальности” будет интересна широкому кругу читателей, интересующихся тем, как в нашем действительности происходят процессы рознично…

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities T…

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches…

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposab…

Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая иск…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, traini…

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Eff…

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…

Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven Worl…

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and mor…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is …

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide too…

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bests…

The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No pr…

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…

Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smart…

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, St…

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an under…

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.…

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…

Если вы впервые собираетесь построить в компании профессиональный отдел продаж или несколько попыток не принесли вам желаемого результата, то эта книг…

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures,…

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, no…

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide …

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke ex…

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bol…