Зарубежная деловая литература

"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are gr…

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consu…

Taking a unique approach to business ethics unlike the typical focus on conceptual/legal frameworks, this book features 25 case studies that cover a f…

The definitive guide to private equity for investors and finance professionals Mastering Private Equity was written with a professional audience in mi…

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way w…

It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to cr…

Global Best Practice in Private Equity Investing Private Equity in Action takes you on a tour of the private equity investment world through a series …

This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted «how-to» books or academic tomes ove…

The Five Rules for Successful Stock Investing «By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the ac…

The Wizard and the Warrior gives leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. G…

Great teammates don’t just impact you today; they impact you for the rest of your life. From the moment Jon Gordon heard about George Boiardi and the …

Do you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward t…

Understand derivatives in a nonmathematical way Financial Derivatives, Third Edition gives readers a broad working knowledge of derivatives. For indiv…

Praise for Leading in Times of Crisis «Building on the solid base of their book Head, Heart, and Guts, Dotlich, Cairo, and Rhinesmith lay out the ways…

Money isn't everything to today's employees. This book shows companies how to combine traditional compensation with the educational, emotional, and ps…

WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more comp…

Be present, connect more effectively, all while being as productive as possible 5 Gears: How to Be Present and Productive When There Is Never Enough T…

How good companies build a culture of integrity In the present environment of corporate governance brought on by high-profile executive scandals, this…

The deathmatch between Apple and Google is not just a story of corporate competition – it’s a dramatic saga of a friendship gone sour, of trust and ag…

Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain…

Cliente es el que paga por algo, y el significado de este término apenas ha tenido una revisión desde la Antigua Roma. La mezcla de conceptos como usu…

A hands-on guide to navigating the new fuel markets Fuel Hedging and Risk Management: Strategies for Airlines, Shippers and Other Consumers provides a…

The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is one of egos and money, where…

Учебное пособие посвящено исследованию современных технологий разработки средств рекламы на основании системных подходов в ее технологическом анализе,…

With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established expert…

Saber elaborar piezas de bollería común y hojaldrada. Aprender las formulaciones de los distintos tipos de bollería. Familiarizarse con el proceso de …

A passionate, detailed, quantified argument for state-level tax reform An Inquiry into the Nature and Causes of the Wealth of States explains why elim…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

Financial legend Barton Biggs' fictional account of the hedge world and the broader workings of Wall Street Barton Biggs' latest book is an inspiratio…

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playin…

This book presents the main valuation approaches that can be used to value financial institutions. By sketching 1) the different business models of ba…

HANDBOOK OF HUMAN RESOURCE MANAGEMENT IN GOVERNMENT, THIRD EDITION The practice of public human resource management has evolved significantly in recen…

Praise for Pension Revolution «When Keith Ambachtsheer puts his keen mind to work on a problem, watch out! Here he exposes today's fragile arrangement…

From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we work Maynard Webb has always been the go-to guy when Silicon …

"I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role mod…

Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point a…

Myth-busting guidance for fraud preventionin a practical workbook format An excellent primer for developing and implementing an anti-fraud program tha…

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition «I wish I had had this invaluable book w…

Вы знаете, как продавать, – это ваша работа, в конце концов, – но как добиться, чтобы высшие руководители и важные персоны перезванивали вам? Непроста…

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales a…

Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the l…

Anyone who has a position of leadership in your organization should read Meaningful Workplaces. From the CEO to the front-line manager, this book will…

A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving…

Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies …

The Intelligent Portfolio draws upon the extensive insights of Financial Engines—a leading provider of investment advisory and management services fou…