Зарубежная деловая литература

In this extraordinary book Col. Kolditz explains that his research on in extremis leadership, where followers perceive their lives to be threatened, r…

Trading For Canadians For Dummies stresses the practice of position trading, conducting technical analysis on a company and its performance, and resea…

Есть люди, истории которых меняют наше представления о возможностях человека. Майкл Роуч провел более 20 лет в тибетском монастыре, став первым западн…

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. A complete guide to planning an estate under today's tax rules …

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous…

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expe…

Loss Models: From Data to Decisions, Fifth Edition continues to supply actuaries with a practical approach to the key concepts and techniques needed o…

Empowerment produces the conditions for high performance. Especially for middle managers and below. Empowered cultures attract and retain talent. They…

Quickly make sense of mortgages Taking out a mortgage to purchase real estate is a huge decision, one that could affect your family's finances for yea…

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding an…

For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential mem…

Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute obser…

НЕЗАКОННОЕ ПОТРЕБЛЕНИЕ НАРКОТИЧЕСКИХ СРЕДСТВ, ПСИХОТРОПНЫХ ВЕЩЕСТВ, ИХ АНАЛОГОВ ПРИЧИНЯЕТ ВРЕД ЗДОРОВЬЮ, ИХ НЕЗАКОННЫЙ ОБОРОТ ЗАПРЕЩЕН И ВЛЕЧЕТ УСТАНО…

Бренд рассмотрен как феномен современного общества потребления, показаны социокультурные функции, модели взаимодействия потребителя и бренда, рахшчные…

Bonds without Borders tells the extraordinary story of how the market developed into the principal source of international finance for sovereign state…

A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Bu…

The challenge with most companies' talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understand…

Transform your organization into a dynamic catalyst for success Accelerating Performance is not just another “warm and fuzzy” change management book—i…

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have gui…

Technology is permanently transforming the banking industry, and digital payments are the key Electronic Payments, Mobile Commerce, and Virtual Bankin…

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase …

Учебник предназначен для оказания помощи студентам в изучении курсов в рамках дисциплины «Маркетинг», призвано содействовать закреплению у них знаний …

За последние двадцать лет Даймонд Джон прошел путь от парня из бедной семьи, который, сидя в подвале, пришивает этикетки на футболки, до основателя ме…

Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Incr…

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternati…

Fraser gives hope to anyone who ever dreamed of selling to a wider market —Lorraine Kelly «You have a great story to tell» —Gordon Brown «Fraser is an…

The truth behind the rise of China and whether or not it will be able to maintain it How did China transform itself so quickly? In Red Capitalism: The…

Learn crucial AutoCAD tools and techniques with this Autodesk Official Press Book Quickly become productive using AutoCAD 2014 and AutoCAD LT 2014 wit…

Du erhältst mit diesem Buch einen Leitfaden in einfacher und verständlicher Sprache, mit dessen Hilfe du einige gute und qualitative Traffic Strategie…

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to…

Биткойн – это пиринговая платежная система и финансовая технология, которая ломает многие привычные представления о деньгах и их роли в обществе. Мног…

Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads…

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provide…

The one-stop resource for IFRS interpretation and application, updated for 2017 Wiley IFRS 2017 offers a complete resource for the interpretation and …

Jolt! Provides the burst of fresh thinking needed to upgrade yourself from ordinary to extraordinary Are your habits and limiting beliefs holding you …

Your plain-English introduction to organisational behaviour Organisational Behaviour (OB) is the study of how people, individuals, and groups act in o…

Tripp and Bies educate employees and managers about the right and wrong ways to deal with workplace conflict, specifically revenge. The authors have a…

Расходы превышают доходы, жизнь в кредит, страх потерять работу. Узнаете себя? Эта книга написана специально для вас. Консультант по инвестированию К…

Praise for the First Edition of Virtual Teams «If you want to see where organizational communications are going in the future, heed what these pioneer…

Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have mor…

В пособии реклама исследуется в двух направлениях. Первое из них — поиск взаимосвязи, сходства и различий с другими феноменами культуры для осмысления…

Praise for The IABC Handbook of Organizational Communication «Looking to expand your professional abilities? Learn new skills? Or hone your area of ex…

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя – это «выйти из офиса», то есть начать напрямую узнавать у кли…

Grasp the history, principles, theories, and terminology of economics with this updated bestseller Since the initial publication of Economics For Dumm…

Drive better business strategy with practical analytics for people data Optimize Your Greatest Asset – Your People brings advanced analytics into Huma…