Зарубежная деловая литература

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works – that …

A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and runni…

В учебном пособии дается систематический обзор истории мирового туризма, позволяющий выявить основные тенденции развития данной сферы и получить общие…

Understand the theories and interpret the actions of modern central banks Central Banking takes a comprehensive look at the topic of central banking, …

В учебном пособии излагается история развития рекламы, рассматриваются основные понятия, средства рекламы, сведения о рекламном бизнесе, организации и…

Winner of the 2017 Most Promising New Textbook Award by Textbook & Academic Authors Association (TAA)! Practical guide to implementing Enterprise Risk…

Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Wo…

Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with c…

The father of the corporate culture field and pioneer in organizational psychology on today's changing corporate culture This is the definitive guide …

В работе отражены принципы и нормы этики и культуры деловых отношений в системе государственного управления в свете реформирования государственной слу…

Winner of the 2017 Most Promising New Textbook Award by Textbook & Academic Authors Association (TAA)! Practical guide to implementing Enterprise Risk…

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries «Rough diamonds» are the best performing firms in t…

This publication includes invaluable guidance for anyone responsible for or advising on an enterprise risk management process (ERM), whether the proce…

Praise for A Passion for Giving «Klein and Berrie have produced a great book that manages to make complex issues simple. It blends with grace and craf…

Personalführung findet von vorne statt, in unmittelbarer Interaktion und im operativen Alltag. Entwicklungen und Veränderungen von Menschen, Organisat…

An investor's crucial guide to the changing face of Saudi Arabian business Business and Entrepreneurship in Saudi Arabia is an essential reference gui…

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively rese…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech gui…

Is your leadership a competitive advantage, or is it costing you? How do you know? Are you developing your leadership effectiveness at the pace of cha…

The go-to guide to acing the Series 62 Exam! Passing the Corporate Securities Limited Representative Exam (Series 62) qualifies an individual as a rep…

A unique, in-depth guide to options pricing and valuing their greeks, along with a four dimensional approach towards the impact of changing market cir…

Everything you need to confidently make real estate part of your investing plan Do you want to get involved in real estate investing, but aren't quite…

Учебник подготовлен коллективом авторов первой российской кафедры маркетинга Российского экономического университета имени Г.В. Плеханова. В учебнике …

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) …

The Way of the Road Warrior offers weary business travelers inspiration, advice, and practical skills for conquering the competition while conducting …

The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps a…

Bubbling over with useful ideas. —Independent «Hard-wired to reality. Hype free and brutally honest.» —Business Age «Practical, down-to-earth advise o…

В монографии на базе инновационной концепции организованной целостности рынка с позиций методологии холизма (целостности) разработаны методы измерения…

Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your …

Operational risk assessment The Commercial Imperative of a More Forensic and Transparent Approach Brendon Young and Rodney Coleman “Brendon Young and …

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping fo…

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and de…

A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest econom…

В учебнике рассмотрено содержание предпринимательской деятельности, раскрыты этапы развития бизнеса, дана методика оценки рисков и эффективности бизне…

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped do…

Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge…

Praise for Energy and Power Risk Management «Energy and Power Risk Management identifies and addresses the key issues in the development of the turbul…

Rob, Dom and Mikey were fed up with the corporate treadmill. When they decided to change careers, they looked for a website to help them escape – exce…

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel…

Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials,…

Face the future on the crest of the wave while the rest are pulled under The Future-Proof Workplace is a survival guide for the new realities of busin…

Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you ho…

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills yo…

В учебном пособии с учетом актуальных национальных и международных правовых норм, последних законодательных изменений, затрагивающих туристскую отрасл…

The complete, hands-on guide to sustainable development Today's process industries must develop natural resources within an eco-friendly framework tha…