бизнес-аналитика

An introduction to risk assessment that utilizes key theory and state-of-the-art applications With its balanced coverage of theory and applications al…

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo…

A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummie…

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer …

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys con…

Cutting-edge content and guidance from a data warehousing expert—now expanded to reflect field trends Data warehousing has revolutionized the way busi…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focu…

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer …

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-…

Praise for the First Edition «This is the most usable decision support systems text. [i]t is far better than any other text in the field» —Computing R…

If you are serious about getting up to speed with Excel 2010, this clear, concise guide is the ideal companion for fast and efficient learning. The au…

Performance reviews vary from one organization to the next. This guidebook will help you understand how to use feedback in whatever performance review…

Настоящая книга является результатом третьей волны исследования популяции российских корпоративных университетов, проводимого с 2022 г. Высшей школой …

Учебное пособие содержит изложение основ и примеров работы с современным отечественным сервисом бизнес-аналитики Yandex DataLens для решения разнообра…

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual…

A comprehensive treatment on the use of quantitative modeling for decision making and best practices in the service industries Making up a significant…

Учебное пособие включает в себя постановку комплексной задачи по проблематике формирования бизнес-планов на промышленных предприятиях, методические ук…

Расширенная и дополненная с учетом современных требований и техник, эта книга представляет собой наиболее полное руководство по языку DAX, применяемом…

How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and imple…

In an increasingly digital economy, mastering the quality of data is an increasingly vital yet still, in most organizations, a considerable task. The …

Your business reputation can take years to build—and mere minutes to destroy The range of business threats is evolving rapidly but your organization c…

Эта книга — не про техники и шаблоны. Она — о внутреннем каркасе профессионала, который не просто «делает задачи», а ведёт за собой. 20+ ключевых навы…

Эта книга — практическое руководство для бизнес-аналитиков, которые хотят расти в доходе и влиянии не за счёт новых инструментов, а за счёт реального …

Models and methods for operational risks assessment and mitigation are gaining importance in financial institutions, healthcare organizations, industr…

Как выйти на следующий уровень, масштабировать бизнес, совершить глобальный прорыв в своем деле? Эта книга для тех, кто уперся в потолок и спрашивает …

Финансовая аналитика — это мощный инструмент, который позволяет селлерам не только понимать текущее состояние бизнеса, но и прогнозировать его развити…

Today's large business organizations in India have a voracious need for effective managers and talented leaders; but demand far exceeds supply. This t…

Эта книга — практическое руководство по прогнозированию спроса и поиску трендов с помощью нейросетей и ИИ без «культа Excel» и дорогих платформ. Вы вы…

The value-at-risk measurement methodology is a widely-used tool in financial market risk management. The fifth edition of Professor Moorad Choudhry’s …

Книга предлагает всестороннее исследование профессии бизнес-аналитика ИТ, основанное на 100% практическом опыте автора, реальных сценариях и решениях.…

This book presents the different models of supply chain performance evaluation for global supply chains. It describes why it is necessary to evaluate …

Improving Performance is recognized as the book that launched the Process Improvement revolution. It was the first such approach to bridge the gap bet…

Пособие посвящено изложению учебного материала, необходимого для освоения студентами практической части учебных курсов. В пособии определены цели, кот…

Since I wrote the Foreword for the second edition of this book, risk management processes have become much more widely used, but controversy about wha…

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energiz…

This book aims to enable readers to understand and implement, via the widely used statistical software package Minitab (Release 16), statistical metho…

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to …

Учебное пособие содержит изложение основ и примеров работы с современной отечественной аналитической платформой Loginom, основанной на принципах миним…

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…

The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Comp…

Decision-making has evolved recently thanks to the introduction of information and communication technologies in many organizations, which has led to …

Доклад продолжает серию исследований быстрорастущих компаний (БРК), реализуемых Институтом менеджмента инноваций Высшей школы бизнеса НИУ ВШЭ с 2019 г…

The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effec…

Когда в последний раз вы позволяли себе по-настоящему ничего не делать – без телефона, дел и списков задач? Мы привыкли считать отдых слабостью, а пос…