Классический маркетинг

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the…

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that …

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making …

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing…

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

В работе использованы отечественные, зарубежные материалы и разработки автора, накопленные за период преподавания дисциплины «Международный маркетинг»…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisti…

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organiz…

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positionin…

Это книга, предоставляет общее понимание маркетинга и его значение для бизнеса. Она охватывает такие темы, как стратегия маркетинга, исследование рынк…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explo…

Aprende a elegir el nicho correcto. Dirigirse al nicho correcto del mercado es esencial para tu éxito. No corras el riesgo de elegir mal. No pierdas t…

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of…

McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping fi…

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of…

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organiz…

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and adm…

Рассматривается комплекс вопросов, раскрывающих теоретические основы маркетинга, особенности окружающей среды, сущность маркетинговой информации и мар…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their …

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the…

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many bu…

Изучение курса «Банковский маркетинг» направлено на формирование у студентов знаний теоретических основ и практических навыков в области организации б…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. Th…

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping fi…

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…