Классический маркетинг

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged…

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing real…

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profess…

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the med…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Эта книга – четкая инструкция для собственников малого бизнеса, которые хотят управлять маркетингом и продажами, не вникая в технические детали. Вы уз…

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to s…

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses co…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global market…

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offe…

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but d…

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets s…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to s…

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, li…

Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you…

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggl…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekie…

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the …

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for …

Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their astounding success is that they have mastered the art …

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an …

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yo…

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compe…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global B…

Данная монография посвящена актуальным проблемам развития современного российского региона в сложных экономических условиях. Разработка эффективной си…

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relati…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your bu…

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton s…

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing st…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dime…

Вниманию читателя представлен материал для тестирования остаточных знаний у студентов и итоговой/промежуточной аттестации учебной дисциплины «Маркетин…

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer intera…