Поджанры:
Управление продажами
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В учебном пособии рассмотрены вопросы, которые знакомят с теоретическими основами товароведения и экспертизы продовольственных и непродовольственных т…
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Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a …
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В учебнике дан анализ основных факторов формирования современной политики в области международных торговых отношений, выявлена взаимозависимость с осн…
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Learn the ins-and-outs of options trading with clear, practical guidance
Essential Option Strategies is an introductory guide to options trading, desi…
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivat…
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В учебном пособии раскрываются основные теоретические аспекты товароведения в области внутренней и внешней торговли. Изучаются основные понятия, принц…
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A concrete framework for engaging today's buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing prof…
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Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next gen…
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Мир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществом, а информация о любых товарах и услугах стала н…
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Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good…
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Сложные продажи — это продажа людям и организациям, когда сумма сделки достаточно велика, а в решении о покупке участвуют несколько человек.
С кем и…
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A concrete framework for engaging today's buyer and building relationships
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Первая российская монография, посвященная институциональному моделированию долевой экономики. Под долевой экономикой, или экономикой обмена, понимаетс…
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Data is your most valuable leadership asset—here's how to use it
The Data Driven Leader presents a clear, accessible guide to solving important leader…
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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone…
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Guide your sales force to its fullest potential
With a proven sales management and execution process, Sales Management For Dummies aids organizations …
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current …
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The definitive reference book with real-world solutions you won't find anywhere else
The Big Book of Dashboards presents a comprehensive reference for…
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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up t…
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IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.Fear is the reason most salespeopledon’t like to pick up the phone…
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The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulation…
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The definitive reference book with real-world solutions you won't find anywhere else
The Big Book of Dashboards presents a comprehensive reference for…
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Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are w…
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«Дорого!», «Дайте скидку!», «У нас есть поставщик», «Отправьте предложение на e-mail», «Нам не надо!», «Я подумаю…» – клиент может сказать свое «нет» …
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В отделе кипит жизнь. Руководитель ставит задачи, мотивирует, контролирует. Сотрудники звонят, пишут, продают. Проводятся тренинги, конференции, корп…
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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest ap…
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The step-by-step guide to a winning sales team
The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you c…
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Data is your most valuable leadership asset—here's how to use it
The Data Driven Leader presents a clear, accessible guide to solving important leader…
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Start closing sales like top producers!
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? H…
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The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing la…
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В учебнике дан анализ основных факторов формирования современной политики в области международных торговых отношений, выявлена взаимозависимость с осн…
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The step-by-step guide to a winning sales team
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Наше поведение далеко от того, чтобы именоваться рациональным: поддавшись панике, мы сметаем товары с полок в магазинах, даже если продавцы повышают ц…
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Николай Куценко – топ-менеджер с 15-летним опытом работы в отделах продаж ведущих западных нефтегазовых корпораций, входящих в список Fortune 500. Гур…
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Are your sales presentations stuck in the 20th century?
Sales Presentations For Dummies rises to the challenge of guiding you through the process of e…
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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the eco…
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There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psyc…
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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they ar…
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Предприниматели много работают, однако их конкуренты тоже не сидят на месте. Опередить конкурентов поможет стратегическое УТП – уникальное торговое пр…
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Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a …
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Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next gen…
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- 0
Learn the ins-and-outs of options trading with clear, practical guidance
Essential Option Strategies is an introductory guide to options trading, desi…
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Start closing sales like top producers!
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? H…
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business
…
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