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Управление продажами

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Неизбежные продажи: Секреты управления клиентом
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«Неизбежные продажи» — новая долгожданная книга-бестселлер легендарного практика и гуру продаж Бориса Жалило, которая превратит возражения ваших клиен…
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Whale Hunting. How to Land Big Sales and Transform Your Company
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Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…
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Short-Selling with the O'Neil Disciples
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Leave the old paradigm behind and start safeguarding your portfolio Short Selling with the O'Neil Disciples is a guide to optimizing investment perfor…
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Market Trading Tactics
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A veteran hockey writer takes on hockey culture and the NHL–addressing the games most controversial issue Whether its on-ice fist fights or head shots…
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The Sales Acceleration Formula
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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predicta…
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Финансово-экономический механизм государственных закупок и еПриложение. (СПО). Учебник.
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Отражает современное состояние контрактной системы в сфере государственных закупок. Раскрывает основы контрактной системы, процессы планирования, обос…
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Public Relations in Asia Pacific. Communicating Effectively Across Cultures
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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…
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Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
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Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…
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The Experience
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…
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The Sales Acceleration Formula
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Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predicta…
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Precision Marketing. The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
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Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…
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Продажа эмоций в B2C: как влиять на решение клиента за 2 минуты
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Вы думали, что продажи — это только аргументы и сравнения цен? Ошибаетесь. Клиент покупает не товар, а эмоцию. Он не думает логически — он чувствует. …
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The New Rules of Marketing and PR
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…
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The Experience
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer se…
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Technical Analysis and Chart Interpretations
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Ed Ponsi's straightforward guide to understanding technical analysis Technical Analysis and Chart Interpretations delivers simple explanations and eas…
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Enterprise Marketing Management. The New Science of Marketing
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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…
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How to Sell at Margins Higher Than Your Competitors. Winning Every Sale at Full Price, Rate, or Fee
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Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …
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The New Rules of Marketing and PR
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The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…
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Sales Growth
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The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overco…
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Technical Analysis and Chart Interpretations
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Ed Ponsi's straightforward guide to understanding technical analysis Technical Analysis and Chart Interpretations delivers simple explanations and eas…
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Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology
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Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…
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Продажи без скидок: как убедить клиента купить дороже (Боевые гайды отдела продаж)
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«Продажи без скидок» — часть серии «Боевые гайды по продажам», практических мини-книг для менеджеров и предпринимателей. Эта книга - удар по самому по…
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The Nordstrom Way to Customer Experience Excellence
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The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…
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Sales Growth
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The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overco…
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The Rise of the Platform Marketer
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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …
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The Contrarian Effect. Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Eff…
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Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
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Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…
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The Nordstrom Way to Customer Experience Excellence
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The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management class…
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The Wallet Allocation Rule
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Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…
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The Rise of the Platform Marketer
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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the …
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Магия продаж: Путь к вершине торгового успеха
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Эта книга представляет собой фундаментальное руководство по построению эффективной системы продаж, основанное на проверенных временем принципах и совр…
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Элита
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Книга представляет читателям личный опыт автора инвестиций в недвижимость и путь к этому виду инвестиций через личные ошибки к финансовой независимост…
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Luxury China
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposab…
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The Wallet Allocation Rule
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Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…
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Direct Selling For Dummies
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Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or…
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Winning At Retail. Developing a Sustained Model for Retail Success
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Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is …
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Mega-Selling. Secrets of a Master Salesman
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"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." —Steve Carlson, Publis…
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Flipping Houses For Dummies
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Buy it, fix it, flip it! Are you a wanna-be flipper looking to get the property, get the job done, and get out—all while maximizing your profit? Not j…
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How Clients Buy
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The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…
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Direct Selling For Dummies
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Become a direct sales success story with this insider guide to making it big Direct Selling For Dummies is the perfect resource for anyone involved or…
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Closing a Sale In a Day For Dummies
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Get the know-how to close a deal and make your quota—in a day! Closing a Sale In A Day For Dummies outlines the anatomy of a sales closing, offers str…
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Short-Selling with the O'Neil Disciples
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Leave the old paradigm behind and start safeguarding your portfolio Short Selling with the O'Neil Disciples is a guide to optimizing investment perfor…
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Market Trading Tactics
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A veteran hockey writer takes on hockey culture and the NHL–addressing the games most controversial issue Whether its on-ice fist fights or head shots…
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The Business of Brands
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide too…
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Sales Management For Dummies
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Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations …
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