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Неизбежные продажи: Секреты управления клиентом
«Неизбежные продажи» — новая долгожданная книга-бестселлер легендарного практика и гуру продаж Бориса Жалило, которая превратит возражения ваших клиен…
ПодробнееWhale Hunting. How to Land Big Sales and Transform Your Company
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, an…
ПодробнееShort-Selling with the O'Neil Disciples
Leave the old paradigm behind and start safeguarding your portfolio
Short Selling with the O'Neil Disciples is a guide to optimizing investment perfor…
ПодробнееMarket Trading Tactics
A veteran hockey writer takes on hockey culture and the NHL–addressing the games most controversial issue Whether its on-ice fist fights or head shots…
ПодробнееThe Sales Acceleration Formula
Use data, technology, and inbound selling to build a remarkable team and accelerate sales
The Sales Acceleration Formula provides a scalable, predicta…
ПодробнееФинансово-экономический механизм государственных закупок и еПриложение. (СПО). Учебник.
Отражает современное состояние контрактной системы в сфере государственных закупок. Раскрывает основы контрактной системы, процессы планирования,
обос…
ПодробнееPublic Relations in Asia Pacific. Communicating Effectively Across Cultures
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It…
ПодробнееRetail Marketing and Branding. A Definitive Guide to Maximizing ROI
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they po…
ПодробнееThe Experience
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer se…
ПодробнееThe Sales Acceleration Formula
Use data, technology, and inbound selling to build a remarkable team and accelerate sales
The Sales Acceleration Formula provides a scalable, predicta…
ПодробнееPrecision Marketing. The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and tr…
ПодробнееПродажа эмоций в B2C: как влиять на решение клиента за 2 минуты
Вы думали, что продажи — это только аргументы и сравнения цен? Ошибаетесь. Клиент покупает не товар, а эмоцию. Он не думает логически — он чувствует. …
ПодробнееThe New Rules of Marketing and PR
The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…
ПодробнееThe Experience
Bring Disney-level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer se…
ПодробнееTechnical Analysis and Chart Interpretations
Ed Ponsi's straightforward guide to understanding technical analysis
Technical Analysis and Chart Interpretations delivers simple explanations and eas…
ПодробнееEnterprise Marketing Management. The New Science of Marketing
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revo…
ПодробнееHow to Sell at Margins Higher Than Your Competitors. Winning Every Sale at Full Price, Rate, or Fee
Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners …
ПодробнееThe New Rules of Marketing and PR
The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketin…
ПодробнееSales Growth
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overco…
ПодробнееTechnical Analysis and Chart Interpretations
Ed Ponsi's straightforward guide to understanding technical analysis
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ПодробнееSales 2.0. Improve Business Results Using Innovative Sales Practices and Technology
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenome…
ПодробнееПродажи без скидок: как убедить клиента купить дороже (Боевые гайды отдела продаж)
«Продажи без скидок» — часть серии «Боевые гайды по продажам», практических мини-книг для менеджеров и предпринимателей. Эта книга - удар по самому по…
ПодробнееThe Nordstrom Way to Customer Experience Excellence
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management class…
ПодробнееSales Growth
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overco…
ПодробнееThe Rise of the Platform Marketer
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the …
ПодробнееThe Contrarian Effect. Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Eff…
ПодробнееBreakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Busines…
ПодробнееThe Nordstrom Way to Customer Experience Excellence
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management class…
ПодробнееThe Wallet Allocation Rule
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…
ПодробнееThe Rise of the Platform Marketer
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm
The Rise of the Platform Marketer helps you leverage the …
ПодробнееМагия продаж: Путь к вершине торгового успеха
Эта книга представляет собой фундаментальное руководство по построению эффективной системы продаж, основанное на проверенных временем принципах и совр…
ПодробнееLuxury China
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposab…
ПодробнееThe Wallet Allocation Rule
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for sha…
ПодробнееDirect Selling For Dummies
Become a direct sales success story with this insider guide to making it big
Direct Selling For Dummies is the perfect resource for anyone involved or…
ПодробнееWinning At Retail. Developing a Sustained Model for Retail Success
Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is …
ПодробнееMega-Selling. Secrets of a Master Salesman
"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation." —Steve Carlson, Publis…
ПодробнееFlipping Houses For Dummies
Buy it, fix it, flip it!
Are you a wanna-be flipper looking to get the property, get the job done, and get out—all while maximizing your profit? Not j…
ПодробнееHow Clients Buy
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're on…
ПодробнееDirect Selling For Dummies
Become a direct sales success story with this insider guide to making it big
Direct Selling For Dummies is the perfect resource for anyone involved or…
ПодробнееClosing a Sale In a Day For Dummies
Get the know-how to close a deal and make your quota—in a day! Closing a Sale In A Day For Dummies outlines the anatomy of a sales closing, offers str…
ПодробнееShort-Selling with the O'Neil Disciples
Leave the old paradigm behind and start safeguarding your portfolio
Short Selling with the O'Neil Disciples is a guide to optimizing investment perfor…
ПодробнееMarket Trading Tactics
A veteran hockey writer takes on hockey culture and the NHL–addressing the games most controversial issue Whether its on-ice fist fights or head shots…
ПодробнееThe Business of Brands
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide too…
ПодробнееSales Management For Dummies
Guide your sales force to its fullest potential
With a proven sales management and execution process, Sales Management For Dummies aids organizations …
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